Multi-brand wallpaper designer and manufacturer selling globally via retail and direct channels
Gimmersta operates five wallpaper brands across 50+ countries with a hybrid sales model (direct-to-consumer and B2B distribution). The tech stack is predominantly Zoho + Power BI + Business Central — a mid-market ERP + analytics shape — alongside cloud infrastructure (Azure, GCP). Active projects cluster around accounting process maturation, cloud system migration, and sales funnel optimization, while stated pain points center on data literacy and legacy infrastructure; the hiring mix (support, data, finance, ops, sales all represented) suggests the company is scaling operations and analytics depth to support growth at higher complexity.
Gimmersta Wallpaper designs and manufactures premium wallpapers under five brands — Rebel Walls, Sandberg Wallpaper, HappyWall, Hovia, and Bien Fait — distributed across more than 50 countries. The business model combines direct online sales with a global partner network of retailers, interior designers, and distributors. Headquarters are in Borås, Sweden; the company employs 51–200 people and is self-owned. Current operational focus includes scaling accounting infrastructure, improving data-driven decision-making, optimizing e-commerce conversion, and migrating legacy systems to cloud platforms.
Zoho, Business Central (ERP), Power BI and QlikView (analytics), Azure and GCP (cloud), Apple/Jamf (device management), Google Workspace and Active Directory (productivity/identity).
Over 50 countries via a network of retailers, distributors, and interior designers; direct e-commerce also available globally.
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