Housewares manufacturer scaling direct-to-consumer channels
Gibson Homewares manufactures tabletop and housewares for retail brands, now pivoting aggressively toward e-commerce and social commerce. Active hiring across sales and ecommerce (6 and 1 roles respectively, both director-level) combined with projects to scale Amazon Ads, launch Amazon International, and grow TikTok Shop suggests a shift from traditional retail distribution toward owned digital channels. The stack—Oracle ERP, Microsoft 365, TikTok Shop adoption—reflects a manufacturing business in early-stage direct-to-consumer build.
Notable leadership hires: Sales Director, Ecommerce Director
Gibson Homewares is a Los Angeles-based manufacturer of housewares and tabletop products, founded in 1979. The company produces branded cookware and dining products for major retailers, including private labels and partner brands. Operations span product development, marketing, and logistics across a 201–500 person team based in Commerce, California. Recent strategic focus centers on expanding e-commerce channels, particularly Amazon (ads, international accounts, and logistics) and TikTok Shop, alongside efforts to address supply chain friction points in chargebacks, shortages, and operational efficiency.
Oracle ERP for backend operations, Microsoft 365 suite (Teams, SharePoint, OneDrive, Exchange), Active Directory, Windows/macOS endpoints, and Amazon Advertising and TikTok Shop for e-commerce channels.
Scaling Amazon Ads campaigns, launching Amazon International accounts, growing TikTok Shop, managing new dropship partnerships, new product setup, and reducing chargebacks and supply chain shortages.
Other companies in the same industry, closest in size