Getty Images Tech Stack

Global visual content marketplace with 583k+ creators and generative AI capabilities

Photography Seattle, Washington 1,001–5,000 employees Public Company

Getty Images operates a three-brand visual content platform (Getty Images, iStock, Unsplash) serving nearly every country, backed by millions of archived images and partnerships with 350+ content distributors. Sales-led hiring momentum—22 of 37 active roles in sales with accelerating velocity—reflects aggressive expansion into custom content and fee-based products, while the stack (Salesforce, Outreach, LinkedIn Sales Navigator) confirms a transactional sales motion targeting existing customer wallet growth and new revenue streams.

Tech Stack 12 technologies

Core StackSalesforce Dynamics 365 Zoom Adobe Photoshop Outreach LinkedIn Sales Navigator Excel Microsoft Office Word PowerPoint Outlook Discord

What Getty Images Is Building

◆Challenges

Identifying new revenue streams
Complex brand, regional, and channel requirements
Mitigating revenue loss
Increase penetration and share of customer spend
Business and communication challenges
Workflow inefficiencies
Increasing consumption of committed deals
Increasing new business revenue
Accelerating growth of products and services
Overcoming objections in sales

▲Active Projects

Pre-production content delivery
Content negotiation
Onboarding and expansion initiatives
Target list of leads
Cross-selling new fee-based products
Grow revenue within existing portfolio
Build new revenue streams
Project level discovery
High-profile entertainment event coverage
Custom content rewards program events

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Sales

Support

Design

Marketing

Editorial

Research

Creative

Seniority

Senior

Mid

Director

Manager

Junior

Staff

Notable leadership hires: Custom Content Director, Sales Director

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About Getty Images

Getty Images is a public company (NYSE: GETY) headquartered in Seattle that licenses and distributes visual content—still photography, video, footage, and music—to enterprises, creative agencies, and individual creators worldwide. The platform operates three distinct brands: Getty Images (premium, rights-managed content), iStock (microstock, lower-cost assets), and Unsplash (free imagery). The company works with over 583,000 content creators and 350+ partners, covers 160,000+ news, sports, and entertainment events annually, and maintains one of the largest privately-owned photographic archives globally. Recent product expansion includes generative AI tools for text-to-image creation trained on permissioned content with indemnification and perpetual usage rights. Revenue model combines licensing fees, subscription tiers, and custom content production services.

HeadquartersSeattle, Washington

Company Size1,001–5,000 employees

Hiring MarketsSaudi Arabia, Australia, Ireland, United Kingdom, India, United States, United Arab Emirates, Singapore

Frequently Asked Questions

What is Getty Images' main business?

Getty Images is a visual content marketplace offering photography, video, footage, and music through three brands (Getty Images, iStock, Unsplash). It works with 583,000+ creators and 350+ partners to distribute content to customers in nearly every country. Recent expansion includes generative AI tools for text-to-image creation.

What sales tools does Getty Images use?

Getty Images deploys Salesforce, Outreach, and LinkedIn Sales Navigator as core sales infrastructure, alongside Microsoft Office and Dynamics 365, indicating a sales-process-heavy organization focused on customer engagement and pipeline management.