Boomer is a sales and marketing services firm in Brazil helping mid-market companies adopt digital channels to drive revenue. The stack reveals a sales-ops discipline: Pipedrive + Apollo + HubSpot for pipeline management, RD Station for nurturing, Google + Meta + TikTok Ads for demand gen, and internal workflow tools (ClickUp, Make, Zapier) to orchestrate campaigns. Active pain points around lead retention and conversion, combined with documented process-redesign and SLA-implementation projects, suggest Boomer is scaling operations by systematizing its own delivery—likely to handle the "high-demand environment" noted in their challenges.
Boomer delivers digital marketing and sales services to Brazilian companies navigating digital transformation. The core offering connects brand-and-audience strategy with data-driven execution across paid social (Meta, Google, TikTok), email/SMS nurturing (RD Station, WhatsApp), and CRM-driven sales process (Pipedrive, HubSpot). The team is 11–50 people based in Uberlândia, with a marketing-dominant structure (4 staff) supported by sales (2), operations (1), and leadership. Current hiring is accelerating around mid-level marketing and sales roles, suggesting expansion in campaign delivery and account management capacity.
Boomer's stack includes RD Station for email/SMS nurturing, Google Ads and Meta Ads for paid search and social, TikTok Ads for video, Pipedrive and HubSpot for CRM/sales pipeline, Apollo for prospecting, and Data Studio + Power BI for reporting.
Active projects include ClickUp workflow optimization, process redesign for team squads, and SLA/routine implementation—indicating a scaling focus on operational efficiency and lead management.
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