Shared services hub for international student recruitment and university operations
GEDU Services operates as a global back-office for universities, handling student onboarding, admissions, and marketing at scale across 500+ staff. The tech stack is almost entirely Microsoft-native (Power Platform, Dynamics 365, Azure) with emerging AI/ML layers (OpenAI, TensorFlow, LangChain), reflecting a shift from workflow automation toward predictive student recruitment and chatbot-driven admissions. Active hiring is sales-forward (12 sales roles vs. 10 engineering), signaling revenue growth targets outpacing platform maturity — a common pattern in service orgs scaling customer-facing operations before internal tooling catches up.
Notable leadership hires: Head of AI, Technology Head, Technical Lead
GEDU Services is a shared services centre within the GEDU Group, focused on enabling universities to recruit and onboard international students. The company provides end-to-end services spanning agent network development, CRM and IT support, admissions processing, visa support, digital marketing, and increasingly, AI-powered automation for lead generation and student communication. Based in Noida with hiring across India, Sweden, Denmark, the UK, and China, the organization serves mid-to-large universities seeking to expand international enrollment. Core pain points are enrollment growth, cost optimization, lead quality, and admissions-cycle speed — all addressable through automation and data integration.
Primarily Microsoft: Power Platform (Apps, Automate, BI), Dynamics 365, Azure (Functions, Logic Apps, OpenAI), SharePoint, Teams. Also using Python, TensorFlow, PyTorch, LangChain, and Adobe creative tools for marketing assets.
India, Sweden, Denmark, United Kingdom, and China. Headquarters is in Noida, India.
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