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Grand Canyon Education operates a B2B2C model in post-secondary education, designing and delivering programs for Grand Canyon University and other campus and online institutions. The sales-heavy hiring mix (86 of 222 active roles) paired with acute focus on enrollment growth and inquiry generation reveals a company optimizing for student acquisition channels—particularly for online programs, which appear across multiple active projects and pain points. Tech stack is skewed toward marketing automation and analytics (Hootsuite, SEMrush, Ahrefs, Google Analytics) rather than proprietary software, consistent with an education-services-and-operations business model.
Tech Stack 90 technologies
Core StackZoom Workday Google Analytics WordPress Meta Twitter Instagram Snapchat YouTube Pinterest LinkedIn Hootsuite Talkwalker TweetDeck Photoshop Word Outlook Microsoft Project Excel PowerPoint Publisher Microsoft 365 Teams Google Meet Google Search Console SEMrush Ahrefs Screaming Frog Drupal HTML+60 more
What Grand Canyon Education, Inc. Is Building
◆Challenges
- Increasing enrollment of non-traditional students
- Increasing enrollment in online programs
- Eliminating obstacles in admissions process
- Network infrastructure optimization
- Driving inquiry generation
- Building awareness of online academic programs
- Optimizing modules
- Expanding online enrollment
- Expanding partner network
- Meeting ambitious targets
▲Active Projects
- Event/activity plans for territory
- Building awareness of online academic programs
- Discover gcu
- Online program awareness campaigns
- Gcu live
- Gcu day
- Territory event planning
- Drive inquiry generation
- High impact partnerships
- Implementing system upgrades and enhancements
Hiring Activity
Steady220 roles · 85 in 30d
Department
Seniority
Notable leadership hires: Site Director
Company intelligence
