Koninklijke Gazelle Tech Stack

Dutch bicycle manufacturer modernizing operations with API-first integrations

Manufacturing Dieren, Gelderland 501–1,000 employees Founded 1892 Privately Held

Koninklijke Gazelle is a 130+ year-old bicycle manufacturer in the Netherlands with 501–1,000 employees, now undergoing digital transformation. The tech stack reveals an enterprise-scale integration play: MuleSoft + SAP + NetSuite form the backbone, while Storyblok (headless CMS) and Magento suggest e-commerce modernization across multiple dealer-facing brands (Gazelle, Kalkhoff, Focus). Current projects and pain points align tightly—API-led architecture and back-end-to-web-portal integrations are active workstreams, indicating a shift from monolithic systems toward composable platforms.

Tech Stack 11 technologies

Core StackMuleSoft SAP NetSuite Magento Google Perplexity ChatGPT Storyblok Ahrefs Anypoint Studio DataWeave

What Koninklijke Gazelle Is Building

◆Challenges

Maintaining dealer relationships
Integrating back-end systems with web portals
Developing api-led architecture

▲Active Projects

Integrations between back-end systems and web portals for gazelle, kalkhoff, focus
Introducing new models
Dealer relationship development
Ai-driven search strategy for international markets
Structured data optimization for ai models
Content generation using internal ai tools
Api development on mulesoft platform

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Sales

Engineering

Marketing

Seniority

Mid

Junior

Senior

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About Koninklijke Gazelle

Koninklijke Gazelle manufactures and sells bicycles in the Netherlands and internationally, operating three distinct brand lines (Gazelle, Kalkhoff, Focus). The company serves both direct consumers and a dealer distribution network. The organization is headquarters in Dieren, Gelderland, with a mid-scale technical footprint (engineering and sales teams both active in hiring). Current operational priorities include expanding dealer relationships, modernizing back-end system connectivity, and deploying AI-driven tools for search optimization and content generation across international markets.

HeadquartersDieren, Gelderland

Company Size501–1,000 employees

Founded1892

Hiring MarketsNetherlands

Frequently Asked Questions

What tech stack does Koninklijke Gazelle use?

Primary stack: MuleSoft, SAP, NetSuite. E-commerce and content layers: Magento, Storyblok. Supporting tools: Google Workspace, ChatGPT, Perplexity, Ahrefs. The emphasis on MuleSoft + SAP + NetSuite indicates enterprise integration focus.

What is Koninklijke Gazelle working on?

API-led integrations between back-end systems (SAP, NetSuite) and web portals across three brands; e-commerce modernization via Magento and Storyblok; AI-driven search optimization and structured data enrichment for international markets; and dealer relationship development.