Dubai real estate brokerage scaling content production and CRM operations
Gaia Living is a Dubai-based real estate brokerage founded in 2022, now in growth mode. Their tech stack is heavily weighted toward creative tools (Canva, Adobe, Figma, Midjourney) and social distribution (Instagram, LinkedIn, TikTok, YouTube), paired with Bitrix24 for CRM—a combination that reflects their current bottleneck: scaling content production while tightening lead and broker compliance. Marketing is their largest hiring focus (5 open roles), with concurrent projects to enforce CRM standards and audit broker activity, suggesting they're building operational rigor to match their content velocity.
Notable leadership hires: Quality Lead
Gaia Living Real Estate operates as a full-service brokerage across the UAE, offering property acquisition, sales, leasing, off-plan investment opportunities, and commercial real estate services. The firm was founded in 2022 as a partnership and currently operates at 11–50 employees from Dubai. Beyond residential and holiday home sales, they handle short-term rental management and investor-focused market analysis. Their service model is client-centric, spanning buyer, seller, renter, and investor segments across a dynamic regional market.
Gaia Living relies on Canva, Adobe Creative Cloud, Figma, and Midjourney for creative work, with ChatGPT and Claude for content generation. They distribute via Instagram, LinkedIn, TikTok, and YouTube, and manage operations through Bitrix24.
Priority projects include scaling a content engine, launching AI-first content operations, improving property listing visuals, enforcing CRM standards and broker follow-up SLAs, and auditing conversion rates. Internal pain points include chaotic lead handling and weak backend support.
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