FTMO operates a simulated trading platform where retail traders compete on demo accounts and share in profits—a model that drives high customer acquisition friction (crypto-native fraud, coordinated-account abuse) and retention challenges. The hiring surge is marketing-heavy (5 of 10 open roles) focused on customer journey optimization and seasonal campaigns, paired with emerging procurement and vendor-governance buildout, suggesting scaling pains as the platform grows beyond its core trading cohort.
Tech Stack 22 technologies
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What FTMO Is Building
◆Challenges
- Customer journey friction points
- Conversion and retention
- Expanding marketing team needs design
- Improving visual communication within company
- Consolidating vendors and contracts
- Vendor governance framework
- Crypto-native fraud without identity verification
- Detecting coordinated activity across accounts
- Making attacks unprofitable
- International marketing expansion
▲Active Projects
- Social media and blog content
- Marketing strategy for assigned products
- Customer journey optimization
- Quarterly and seasonal online campaigns
- Internal and external presentations
- Platform-specific strategy development
- Performance monitoring and optimization
- Building procurement function
- Unifying vendor governance
- Building end-to-end procurement process
Hiring Activity
10 roles · 10 in 30d
Department
Seniority
Company intelligence
