Low-code iPaaS for regulated industries with BPMN-based automation
Frends is a European integration platform built on BPMN 2.0 and low-code primitives (React, Angular, C#/.NET, REST/SOAP) for mission-critical deployments in compliance-heavy verticals. The hiring mix reveals a go-to-market shift: 7 of 10 active roles are sales-focused, with 5 posted in the last 30 days, concentrated across Northern Europe and the UK. The project slate is entirely ISV-driven—dedicated ISV function, ISV sales enablement, ISV team scaling—suggesting a deliberate pivot from direct enterprise sales toward an indirect channel strategy.
Frends provides an integration platform (iPaaS) for enterprise and mid-market teams building automations, APIs, and data pipelines in regulated environments. Founded in 1988 in Finland, the company operates across 16+ countries with strong presence in the Nordics, Benelux, UK, and Ireland. The platform spans hybrid, on-premises, and cloud deployments, with a stated focus on low time-to-value and compliance-first design. Current strategic priorities center on ISV partnership expansion, public sector customer acquisition (particularly in Denmark), and geographic penetration in underserved markets like the UK and Ireland.
Frends platform uses BPMN 2.0, REST, SOAP, XML, JSON, WSDL, and Windows Communication Foundation. The UI layer runs React and Angular; backend is C# and .NET with SQL databases.
Current expansion focus includes ISV partnership scaling, public sector growth in Denmark, and new customer acquisition in Benelux and the UK–Ireland region, based on active project and hiring footprint.
Other companies in the same industry, closest in size