Frávega Tech Stack

Argentina's largest appliance retailer with omnichannel sales infrastructure

Retail Capital federal, Ciudad Autónoma de Buenos Aires 1,001–5,000 employees Founded 1910 Privately Held

Frávega is Argentina's leading appliance and electronics retailer, operating 1,001–5,000 employees across a country-wide retail footprint. The tech stack is advertising-heavy (Google Ad Manager, DV360, Facebook Ads Manager) paired with operational tools (Jira, Confluence, Power BI, Tableau), reflecting dual pressure: scaling digital revenue (now 45%+ of sales) and tightening back-office efficiency. Active hiring skews operations and sales roles, while projects center on omnichannel campaigns and post-sale automation—suggesting friction between expanding marketplace reach and fulfillment execution.

Tech Stack 10 technologies

Core StackGoogle Ads Jira Confluence Power BI Tableau Google Ad Manager DV360 Facebook Ads Manager Google Sheets Excel

What Frávega Is Building

◆Challenges

Automating and optimizing operations
Maximizing advertising performance
Post-sale friction
Post-sale process automation
Reducing cash discrepancies
Improving inventory accuracy
Managing branch performance
Inventory control

▲Active Projects

Implementing omnichannel retail media campaigns
Optimizing digital advertising campaigns
Automating and optimizing operations
Post-sale process automation
Conversational flow development

Hiring Activity

Steady15 roles · 5 in 30d

Department

Ops

Sales

Marketing

Product

Seniority

Junior

Manager

Senior

Company intelligence

Find more companies like Frávega by tech stack, pain points and active projects

Get started free

About Frávega

Frávega has operated continuously for over 110 years as a privately held Argentine company, building dominance in home appliances and consumer electronics. The business spans physical stores nationwide, a proprietary marketplace, and direct digital channels, with integrated logistics connecting distribution centers to branch locations. The company has grown to become Argentina's largest by sales in its category. Current strategic focus is deepening omnichannel integration—combining retail locations, e-commerce, and third-party marketplace inventory—while automating fulfillment, post-sale support, and inventory tracking to support margin and customer experience.

HeadquartersCapital federal, Ciudad Autónoma de Buenos Aires

Company Size1,001–5,000 employees

Founded1910

Hiring MarketsArgentina

Frequently Asked Questions

What is Frávega's tech stack?

Primary tools: Google Ad Manager, DV360, Google Ads, Facebook Ads Manager for digital marketing; Power BI and Tableau for analytics; Jira and Confluence for internal collaboration; Google Sheets and Excel for data management.

What is Frávega working on?

Five active projects: omnichannel retail media campaigns, digital advertising optimization, operations automation, post-sale process automation, and conversational flow development—targeting faster delivery and reduced friction post-purchase.