FRATELLI GIACOMEL SPA Tech Stack

Volkswagen Group dealership network scaling CRM operations across Italy

Motor Vehicle Manufacturing Assago, Lombardia 201–500 employees Founded 1968 Privately Held

Fratelli Giacomel is a Volkswagen, Audi, SEAT, CUPRA, and Škoda dealer with 55+ years in the Lombardy market, now undergoing a substantial Salesforce implementation. The hiring acceleration—12 roles posted in the last 30 days across operations, sales, and support—coupled with active projects spanning CRM deployment, feedback databases, and internal training, signals a shift from legacy dealership operations toward data-driven sales and customer management. Pain points around feedback tracking, lease process optimization, and change management indicate they're standardizing workflows across a multi-brand, multi-channel sales operation.

Tech Stack 10 technologies

Core StackActive Directory Salesforce Excel Windows iOS Android Salesforce Sales Cloud Salesforce Flow Salesforce Data Cloud Agentforce

AdoptingSalesforce

What FRATELLI GIACOMEL SPA Is Building

◆Challenges

Improving platform based on user feedback
Optimizing long-term leasing processes
Improving insurance renewal tracking
Daily operational support issues
Feedback management process
Change management for new tools
Brand standard compliance
Processing time monitoring

▲Active Projects

Crm salesforce implementation
Feedback control database implementation
Internal salesforce training program
Platform optimization based on user feedback
First-level help desk support for salesforce
Salesforce platform evolution
Internal training content creation
Platform optimization proposals
Implementing control database
Video creation for marketing

Hiring Activity

Accelerating25 roles · 10 in 30d

Department

Ops

Sales

Finance

Marketing

Support

Logistics

Seniority

Mid

Junior

Senior

Intern

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About FRATELLI GIACOMEL SPA

Fratelli Giacomel SPA operates as an authorized dealer for Volkswagen Group brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, and Volkswagen Commercial Vehicles) across Italy, with headquarters in Assago, Lombardia. The company sells new, used, and certified pre-owned vehicles, offers fleet development and consulting services for corporate customers, and maintains a dedicated service department for post-purchase support. Founded in 1968, Giacomel serves both direct retail customers and B2B fleet clients across Italy. The organization combines physical dealership operations with online sales and customer service channels.

HeadquartersAssago, Lombardia

Company Size201–500 employees

Founded1968

Hiring MarketsItaly

Frequently Asked Questions

What CRM does Fratelli Giacomel use?

Salesforce, including Salesforce Sales Cloud, Salesforce Flow, Salesforce Data Cloud, and Agentforce. The company is actively implementing CRM across the organization and running internal training programs.

Where is Fratelli Giacomel headquartered?

Assago, Lombardia, Italy. The company has been based in the region since 1968 and serves customers across Italy through both physical locations and online channels.