Franki Tech Stack

Video-first discovery app connecting diners with local restaurants and rewards

Technology, Information and Media Los Angeles, CA 11–50 employees Founded 2018 Privately Held

Franki operates a mobile-first discovery platform built on Firebase and native mobile (Swift/Kotlin/Android), now actively adopting iOS across both platforms — evidence of scaling native development depth. The hiring mix (marketing and sales tied at 8 roles each, with engineering at 6) and project focus on short-form video, product-led growth experiments, and omnichannel measurement reveal a company pivoting toward creator-driven content and data-driven retention, not just discovery. Core pain points cluster around churn reduction, measurement infrastructure, and mobile scalability — the technical debt of rapid growth.

Tech Stack 24 technologies

Core StackSalesforce SalesLoft Swift GitHub Actions Python Looker Kotlin HubSpot Zoom Phone Calendly Google Workspace Firebase App Distribution Fastlane Firebase Crashlytics Firebase Analytics SQL Android Jetpack Meta TikTok Google App Campaigns Apple Search Ads Instagram

AdoptingAndroid iOS

What Franki Is Building

◆Challenges

Reducing churn
Minimizing churn
Scaling measurement engine
Nationwide expansion
Data quality and integrity
Scalability of mobile platform
Keeping costs within guardrails
Maximizing revenue per customer
Scalable acquisition and retention systems
Unifying platform experiences

▲Active Projects

Short-form video content creation
Social campaigns for product launches, rewards, seasonal moments, local culture
Social strategy
Content creation and publishing
Campaign planning for product launches and rewards
Robust experimentation at scale
Omnichannel marketing measurement
Measurement engine behind growth
Product-led growth experiments
Organic growth channel scaling

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Marketing

Sales

Engineering

Product

Design

Data

Seniority

Senior

Mid

Staff

Manager

Director

Lead

Notable leadership hires: Head of Design

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About Franki

Franki is a mobile discovery app launched in 2018 that surfaces restaurant and dining experiences through short-form video content created by local food creators and influencers. The platform combines a discovery feed with a tiered Social Club rewards program that offers cash back and dining rewards to members. Revenue comes from creator partnerships, restaurant advertising via Google App Campaigns and Apple Search Ads, and membership. The 11–50-person team is Los Angeles-based. Their tech stack spans mobile (Swift, Kotlin, Android), backend infrastructure (Firebase, SQL, Python), analytics (Looker, Firebase Analytics), and sales/marketing tools (Salesforce, SalesLoft, HubSpot, Meta, TikTok integrations).

HeadquartersLos Angeles, CA

Company Size11–50 employees

Founded2018

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Franki use?

Franki's stack includes Swift and Kotlin for iOS/Android native apps, Firebase for backend and analytics, SQL and Python for data, Looker for dashboards, Salesforce and HubSpot for CRM, and Meta/TikTok for paid social.

What is Franki working on?

Current projects focus on short-form video content, product-led growth experiments, omnichannel marketing measurement, experimentation at scale, and organic growth channel scaling — signaling a shift from discovery toward retention and creator engagement.