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frank green Tech Stack

Direct-to-consumer reusable drinkware brand scaling U.S. retail and B2B

Manufacturing South Melbourne, Victoria 51–200 employees Founded 2013 Privately Held

frank green sells stylish reusable cups and bottles focused on reducing single-use waste. The company is in mid-scale expansion: actively launching B2B channels (Shopify store, portal, backend setup), opening physical retail locations, and managing conversion-rate and inventory-sync problems typical of brands scaling from DTC to omnichannel. The hiring mix—weighted toward sales and ops—reflects this retail/B2B pivot rather than product innovation.

Tech Stack 12 technologies

Core StackShopify Google Analytics Adobe Illustrator Excel Google Analytics 4 Google Merchant Center Meta TikTok Shop Pinterest Google Workspace

What frank green Is Building

◆Challenges

Feed errors
Conversion rate improvement
On-site search optimization
Broken link reduction
Preventing overselling
Order flow sync issues
New store launch
Inventory overselling
High traffic downtime

▲Active Projects

Pre-order and back-in-stock flows
B2b shopify store launch
A/b testing of product pages
Future digital product environment preparation
Future b2b portal setup
New product launch checklist
Multi-channel marketing campaigns
Newly opened bondi junction store
B2b store backend setup
Launch checklist creation

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Sales

5

Ops

2

Retail

2

Engineering

1

Marketing

1

Product

1

Seniority

Mid

5

Manager

3

Junior

2

Senior

2

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About frank green

frank green manufactures and distributes reusable drinkware (cups, bottles, and related lifestyle products) under a sustainability-focused brand positioning. Founded in 2014, the company operates primarily as a direct-to-consumer brand and is expanding into B2B wholesale and physical retail in the U.S. and Australia. The stack is Shopify-native (Google Analytics, Meta, Pinterest, TikTok Shop for demand generation) with light content and design tooling (Adobe Illustrator, Google Workspace). Current operations span e-commerce optimization (pre-orders, product-page testing, on-site search), physical retail (Bondi Junction store launch), B2B fulfillment infrastructure, and multi-channel marketing campaigns.

HeadquartersSouth Melbourne, Victoria

Company Size51–200 employees

Founded2013

Hiring MarketsUnited States, Australia

Frequently Asked Questions

What tech stack does frank green use?

Shopify for e-commerce, Google Analytics / GA4 for traffic, Meta and TikTok Shop for paid social, Pinterest for discovery, Google Merchant Center for product feeds, and Adobe Illustrator for design.

Where is frank green headquartered?

South Melbourne, Victoria, Australia. The company is actively hiring in both Australia and the United States, with a newly opened retail location in Bondi Junction.