Foxtel Group Tech Stack

Streaming and pay-TV operator managing sport, entertainment, and advertising across multiple brands

Entertainment Providers Artarmon, New South Wales 1,001–5,000 employees Privately Held

Foxtel Group operates Australia's largest pay-TV network plus three streaming services (Kayo Sports, BINGE, Hubbl), now owned by DAZN. The hiring and project mix reveals a company in transition: marketing and sales dominate open roles, while active work centers on revenue forecasting, pricing strategy, and churn reduction. Tech stack is heavily marketing-ops focused (Adobe, Salesforce, Braze, programmatic ad platforms), signaling investment in subscriber acquisition and retention over product innovation.

Tech Stack 20 technologies

Core StackAdobe Creative Cloud Google Ads The Trade Desk Google Analytics Braze HubSpot TikTok Instagram Meta X YouTube Meta Ads Manager DV360 TikTok Ads Adobe Analytics Adobe Campaign Salesforce Marketing Cloud Excel PowerPoint HTML

What Foxtel Group Is Building

◆Challenges

Cost optimisation strategies
Pricing and yield decisions
Minimise churn
Acquiring new advertisers
Retaining existing clients
Maximising media spend efficiency
Optimising digital channel mix
Improving measurement capabilities
Improving trial conversion
Retention and reactivation

▲Active Projects

Revenue budgeting and forecasting for streaming portfolio
Financial modelling for investment decisions
Performance media strategy development
Digital channel mix optimisation
Kpi framework establishment
Develop new collateral for sales
Create go-to-market sales proposals
Automated multi-channel campaigns
Campaign workflow design
Business cases for revenue-driving initiatives

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Sales

Finance

Ops

Data

Production

Seniority

Senior

Mid

Junior

Lead

Manager

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About Foxtel Group

Foxtel Group is Australia's leading subscription television and streaming company, operating four main services: Foxtel (pay-TV), Kayo Sports (sports-only streaming), BINGE (entertainment streaming), and Hubbl (connected TV). The company holds exclusive broadcast rights to major Australian sporting leagues (AFL, NRL, Cricket Australia, Supercars, Formula One) and produces original content including The Great Australian Bake Off and Colin from Accounts, alongside global shows licensed from international studios. In 2025, the company joined the DAZN Group, giving it access to DAZN's technology platform and global rights ecosystem. Operations are based in Artarmon, New South Wales, with 1,001–5,000 employees.

HeadquartersArtarmon, New South Wales

Company Size1,001–5,000 employees

Hiring MarketsAustralia

Frequently Asked Questions

What tech stack does Foxtel Group use?

Foxtel's primary stack includes Adobe Creative Cloud and Analytics, Salesforce Marketing Cloud, Braze for customer engagement, programmatic ad platforms (The Trade Desk, DV360), and social/digital channels (YouTube, Meta, TikTok, Google Ads). No indication of custom or open-source infrastructure in the top 30 tools.

What is Foxtel Group working on?

Active projects center on revenue and subscriber retention: revenue budgeting/forecasting, pricing strategy, churn minimization, trial conversion, and digital channel mix optimization. Sales enablement (collateral, proposals, go-to-market) and automated campaign workflows are also underway.