Curated menswear retailer blending streetwear, contemporary, and luxury brands
FOUR Amsterdam operates a multi-brand menswear concept store and e-commerce platform built on Shopify, with a heavy marketing focus (8 roles) backed by Google Analytics 4, Hotjar, and social-driven promotion via Instagram, TikTok, and Pinterest. The org is scaling aggressively but unevenly—10 interns and minimal hiring velocity suggest they're bootstrapping growth while opening a new outlet location and working through conversion optimization and marketing automation gaps.
FOUR Amsterdam is a curated menswear retailer founded in 2012, operating a flagship concept store in Amsterdam and an e-commerce platform. The brand combines streetwear, contemporary, and luxury labels (Balenciaga, Fear of God, Rick Owens, Stone Island, Prada, and others) and emphasizes in-person service alongside online shopping. The company is 11–50 employees, privately held, and currently expanding with a new outlet store. Recent operational focus includes strengthening the sales team, optimizing conversion on the webshop, and improving visual content and product photography workflows.
FOUR Amsterdam uses Shopify for its webshop. The tech stack also includes Google Analytics 4 and Hotjar for performance tracking and user behavior analysis.
FOUR Amsterdam is headquartered in Amsterdam, Netherlands. The company is currently opening a new outlet store and is hiring in both the Netherlands and Peru.
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