Fortbras Tech Stack

Brazil's largest auto-parts retail network across 230+ stores and 20 states

Retail São Paulo, SP 5,001–10,000 employees Founded 1996 Partnership

Fortbras operates as a multi-brand automotive parts retailer consolidating Brazil's fragmented regional market through 17 distinct store banners. The company is mid-transformation: actively adopting WMS, TMS, and ERP systems while leaning heavily on legacy tools (Protheus, SAP TOTVS) and spreadsheet workflows, suggesting infrastructure modernization is underway. Hiring skews operations and sales, with 172 roles posted in the last 30 days, but engineering and data teams remain micro-sized (5 and 8 headcount respectively), indicating digital acceleration is largely outsourced or early-stage.

Tech Stack 20 technologies

Core StackPower BI Tableau Looker MuleSoft Salesforce Power Query Excel Microsoft Office SQL Protheus VTEX VBA TOTVS Protheus Google Sheets WhatsApp Business

AdoptingWMS TMS ERP

What Fortbras Is Building

◆Challenges

Inventory management
Analyzing competitive pricing
Increasing profit margins
Optimizing profit margins
B2c channel optimization
Managing inventory losses
Pricing competition
Recovering delinquent receivables
Meeting performance targets
Otimização de custos de obras

▲Active Projects

Sales performance optimization projects
Programa de aceleração digital
Programa de evolução da gestão do relacionamento com o cliente
Programa horizonte data-driven
Pricing strategy implementation
Sales campaign development
Revenue diagnostics
Institutional brand presence
Digital content strategy
Annual promotional calendar

Hiring Activity

Steady450 roles · 170 in 30d

Department

Ops

153

Sales

143

Logistics

116

Finance

Data

Engineering

Marketing

Support

Seniority

Junior

286

Intern

Mid

Senior

Manager

Lead

Company intelligence

Find more companies like Fortbras by tech stack, pain points and active projects

Get started free

About Fortbras

Fortbras is Brazil's largest automotive parts retailer, operating under private equity backing (Advent International) through 17 regional brands across more than 230 locations in 20 states and 150 cities. The company serves both B2C and B2B segments (individual drivers and professional garages) through a network that spans from the far north (Oiapoque) to the far south (Chuí). With over 5,000 employees, Fortbras is pursuing digital modernization initiatives centered on data-driven decision-making, customer relationship management, and pricing optimization—addressing core pain points in inventory control, margin pressure, and competitive pricing exposure. Current projects include a digital acceleration program, data-driven performance initiative (Horizonte), and sales campaign development.

HeadquartersSão Paulo, SP

Company Size5,001–10,000 employees

Founded1996

Hiring MarketsBrazil

Frequently Asked Questions

What technology stack does Fortbras use?

Fortbras runs on Protheus (TOTVS), Salesforce, VTEX, Power BI, Tableau, and Looker for analytics. Legacy reliance on Excel and VBA remains high. MuleSoft handles integration. The company is actively adopting WMS, TMS, and ERP systems.

How many stores does Fortbras operate?

Fortbras operates more than 230 stores across 17 regional brands, spanning 20 states and 150+ cities in Brazil.