FORMEL SKIN Tech Stack

Online dermatology platform with doctor-prescribed, pharmacy-compounded treatments

Hospitals and Health Care Berlin 51–200 employees Founded 2020 Privately Held

FORMEL SKIN operates a telemedicine model for dermatology care: patients submit photos and medical history, receive personalized prescriptions from assigned physicians, and have compounded treatments shipped monthly. The hiring mix is heavily weighted toward marketing (15 roles) relative to healthcare (11), with accelerating velocity in customer acquisition channels — a direct signal that growth bottlenecks are in funnel optimization and paid-search scaling rather than clinical capacity. Tech stack reflects a performance-marketing-first operation, relying on Meta, Google, and Shopify to drive patient acquisition.

Tech Stack 11 technologies

Core StackGoogle Ads Shopify Meta TikTok Snapchat Google Shopping Google Excel DATEV YouTube Instagram

What FORMEL SKIN Is Building

◆Challenges

Scaling performance marketing
Scaling user acquisition
Establishing telemedicine platform in germany
Optimizing acquisition funnel
Building dedicated medical team
Acquiring patients at scale
Practice development from scratch
Increasing customer lifetime value
Transforming performance marketing into growth powerhouse
Scaling paid search channel

▲Active Projects

Cro initiatives across funnel
Hybrid patient journey integration
Practice development from scratch
People analytics initiative
Patient-oriented practice concept development
Testing roadmap for paid search
Account health cleanup and automation
Data-driven insights for decision-making
Cro roadmap
New product launch acquisition strategy

Hiring Activity

Accelerating35 roles · 15 in 30d

Department

Marketing

Healthcare

Product

Finance

Seniority

Senior

Mid

Junior

Director

Lead

Manager

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About FORMEL SKIN

FORMEL SKIN is a German HealthTech startup founded in 2020 that delivers personalized dermatology care online. Patients initiate care through a web intake (questionnaire + photos), a dermatologist diagnoses and prescribes treatment, and partner pharmacies compound and ship medications monthly with monthly follow-up adjustments. The company operates from Berlin with 51–200 employees and is backed by Cherry Ventures and Heartcore Capital. Active projects span CRO optimization, hybrid patient journey design, and paid-search roadmap development, indicating a focus on both funnel efficiency and treatment-journey integration.

HeadquartersBerlin

Company Size51–200 employees

Founded2020

Hiring MarketsGermany

Frequently Asked Questions

What is FORMEL SKIN's business model?

Patients complete online intake (medical questionnaire + photos), receive personalized dermatology prescriptions from assigned doctors, and have compounded treatments shipped monthly with ongoing doctor-supervised adjustments based on results.

What are FORMEL SKIN's main growth challenges?

Active pain points center on scaling patient acquisition — specifically optimizing the acquisition funnel, scaling paid-search channels, and establishing telemedicine operations at scale within the German regulatory environment.