Forever New Clothing Tech Stack

Global womenswear retailer operating 300+ stores across 10 countries

Retail Melbourne, VIC 1,001–5,000 employees Founded 2006 Privately Held

Forever New is a womenswear brand with 1,000+ employees operating physical and digital retail across 10 countries from Melbourne HQ. The tech stack reveals a retail operations and marketing infrastructure—Excel, Meta/Instagram, Databricks, Power BI, Emarsys—rather than homegrown engineering. Active hiring is heavily sales-focused (103 of 125 roles), aligned with store expansion, while projects cluster around supply-chain optimization (stock allocation, open-to-buy), compliance frameworks, and recruitment process improvements. Pain points reflect typical mid-market retail scaling challenges: data accuracy, system integration gaps, and international trade compliance.

Tech Stack 15 technologies

Core StackDatabricks Azure Data Factory Python PySpark Power BI Azure DevOps Adobe Creative Cloud Excel Meta Instagram LinkedIn Recruiter Azure Data Lake Storage SQL Databricks SQL Emarsys

What Forever New Clothing Is Building

◆Challenges

International trade compliance
Corporate governance compliance
Optimising stock allocation across channels
Supporting fastest-growing category
Improving recruitment outcomes
Compliance and governance across recruitment processes
Inefficient retail processes
Data accuracy issues
System integration gaps
Streamlining p&c processes

▲Active Projects

Compliance framework development
Optimising stock allocation across channels
Seasonal planning and category strategy
Open-to-buy management
Recruitment strategy and talent pipelines
Optimising pageup ats usage and reporting
System implementations and upgrades across retail technology platforms
Learning initiatives across head office and retail
Lms administration and reporting
Develop on-brand woven tops and petites ranges

Hiring Activity

Steady120 roles · 50 in 30d

Department

Sales

103

Ops

Design

Legal

Product

Data

Ecommerce

Seniority

Junior

Manager

Mid

Senior

Lead

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About Forever New Clothing

Forever New designs and sells womenswear across multiple age groups, operating 300+ stores in 10 countries alongside ecommerce channels. The brand was founded in 2006 in Australia and has grown into a 1,001–5,000-person business with teams in head office (Melbourne), retail locations, and a distribution center. The company competes on product curation and omnichannel presence rather than technology differentiation; operations rely on standard retail and marketing platforms (Databricks, Power BI, Emarsys, Adobe Creative Cloud) for analytics, email, and creative work. Current focus spans supply-chain efficiency, compliance governance, and talent acquisition to support ongoing expansion.

HeadquartersMelbourne, VIC

Company Size1,001–5,000 employees

Founded2006

Hiring MarketsAustralia, New Zealand

Frequently Asked Questions

What tech stack does Forever New use?

Excel, Meta, Instagram, LinkedIn Recruiter, Databricks, Azure Data Factory, Azure Data Lake Storage, SQL, Python, Power BI, Azure DevOps, Emarsys, and Adobe Creative Cloud—primarily cloud data, marketing automation, and retail operations tools.

Where is Forever New headquartered?

Melbourne, Victoria, Australia. The company also operates stores across 10 countries and maintains a distribution center in addition to head office.