Omnichannel home furnishings retailer across Southeast Asia
Focus Global operates a 30-brand home furnishings portfolio across the Philippines, Singapore, and Malaysia, blending online and physical retail. The hiring mix—dominated by sales (8 roles) and finance (7 roles) with minimal engineering—reflects a retail-operations-first organization focused on closing deals and tightening financial controls rather than building software. Active projects center on tender management, showroom construction, and customer service workflows, while pain points cluster around financial process streamlining and sales execution, signaling scaling challenges in a B2B-adjacent, high-touch sales model.
Focus Global Inc is a privately held lifestyle retailer managing 30 global home furnishings brands, serving customers across the Philippines, Singapore, and Malaysia. Founded in 1991 with 20 employees, the company has grown to approximately 500 team members. The business operates through an omnichannel strategy that integrates online platforms (Shopee, Instagram, Google, YouTube) with physical showrooms and high-end retail spaces. The product mix spans premium home goods positioned for middle-to-upper-market customers. Sales, finance, and customer support form the operational backbone, supported by Salesforce, SAP, Oracle, and Workday for core business processes.
Focus Global operates on Salesforce for CRM, SAP and Oracle for ERP, Workday for HR, Power BI for analytics, and Dynamics 365. Marketing and operations run through Google Workspace, Jira, Notion, and Linear. Retail channels integrate Shopee, Instagram, and Meta.
Current projects include tender proposal and RFP response management, high-end showroom and office building construction, customer service process improvements, digital marketing campaigns, and product segmentation strategies.
Other companies in the same industry, closest in size