Flutter UK & Ireland Tech Stack

Multi-brand sports betting and iGaming operator across UK, Ireland, and Europe

Entertainment Providers Leeds, England 1,001–5,000 employees Public Company

Flutter UK & Ireland operates five major betting and gaming brands (Betfair, Paddy Power, PokerStars, Sky Betting & Gaming, tombola) across 1,001–5,000 employees. The tech stack mixes analytics-heavy tools (Google Analytics 4, Looker, Tableau, Power BI) with core infrastructure (SQL, Python, C#, JavaScript, React) and data warehousing (Redshift), reflecting an organization scaling both player acquisition and internal data maturity. Active hiring across data, product, and engineering roles, combined with projects around generosity reporting, sports mechanics evolution, and revenue opportunity discovery, signals operational focus on compliance-driven product innovation and marketing efficiency.

Tech Stack 37 technologies

Core StackPython AppsFlyer Looker Workday Cisco C# JavaScript MySQL Tableau Power BI Redshift Figma React PHP Google Analytics 4 Google Tag Manager UiPath SQL R Google Meta Dell HP Arista NetApp PureStorage Microsoft Office Udemy Excel COBIT+7 more

What Flutter UK & Ireland Is Building

◆Challenges

Issue resolution
Unlocking full potential of workforce data
Third-party marketing spend optimization
Optimising performance kpis
Driving liquidity growth
Acquisition efficiency
Ensuring compliance with eu ai act
Understanding incremental marketing roi
Managing ai governance risks
Improving supplier performance

▲Active Projects

Liquidity growth initiatives
Develop dashboards for generosity reporting
Uplift flutter uki’s generosity capabilities and data availability
Org health dashboards
Evolve flutter uki’s sports mechanic portfolio
Support the model driven generosity programme
Advanced people analytics dashboards
Rai policy development
Unlock new revenue opportunities
Test & learn roadmap

Hiring Activity

Steady100 roles · 40 in 30d

Department

Data

Product

Engineering

Ops

Marketing

Sales

Finance

Seniority

Senior

Junior

Lead

Manager

Mid

Director

Notable leadership hires: Learning Lead, Head of Architecture, Head of Exchange, Technology Director

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About Flutter UK & Ireland

Flutter UK & Ireland is the regional division of Flutter Entertainment, operating five established betting and iGaming brands serving millions of customers weekly. The division manages a portfolio spanning traditional sports betting (Betfair, Paddy Power, Sky Betting & Gaming), poker (PokerStars), and bingo/casual gaming (tombola). Infrastructure spans the UK, Ireland, Malta, Romania, and Gibraltar. The organization balances liquidity growth, acquisition efficiency, and responsible gaming compliance (RAI policy development, EU AI Act alignment) while evolving product mechanics and unlocking workforce and marketing analytics.

HeadquartersLeeds, England

Company Size1,001–5,000 employees

Hiring MarketsUnited Kingdom, Ireland, Malta, Romania, Gibraltar

Frequently Asked Questions

What tech stack does Flutter UK & Ireland use?

Google Analytics 4, Looker, Tableau, Power BI for analytics; SQL, Python, C#, JavaScript, React for core development; Redshift for data warehousing; Workday for HR; UiPath for automation; AppsFlyer for mobile analytics.

Is Flutter UK & Ireland hiring for data roles?

Yes. Data is the largest hiring department (16 open roles), followed by product (14) and engineering (12). Hiring mix is predominantly senior and lead-level positions.