FlowerAura Tech Stack

Indian online gifting marketplace with flower, cake, and plant delivery

Retail Gurgaon, Haryana 51–200 employees Founded 2010 Privately Held

FlowerAura operates a multi-category gifting platform across India, with a tech stack focused on content management (Drupal, PHP, MySQL) and marketing automation (Adobe Campaign, CleverTap, WebEngage). Active projects signal SEO and performance maturity—website speed optimization, on-page SEO, and link building—paired with pain points around search penalties and content gaps, indicating a marketing-led scaling approach for organic discovery.

Tech Stack 21 technologies

Core StackAdobe Photoshop Adobe Illustrator Adobe InDesign Google Analytics PHP MySQL JavaScript CorelDRAW HTML CSS Excel Adobe Campaign Responsys WebEngage CleverTap Google Search Console Word HTML/CSS Drupal Apache Microsoft Office

What FlowerAura Is Building

◆Challenges

Avoiding search engine penalties
Improving webpage speed
Identifying content gaps

▲Active Projects

Website speed optimization
Onpage seo optimization
Link building campaign
Category reporting toolkit
Category plans
New product launch

Hiring Activity

Minimal6 roles · 0 in 30d

Department

Marketing

Engineering

Design

Seniority

Junior

Mid

Senior

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About FlowerAura

FlowerAura is an online gifting marketplace founded in 2010, headquartered in Gurgaon, India. The company operates across cakes, flowers, plants, and curated gifts, with delivery coverage spanning over 620 cities in India through a network of local florists. The operational backbone relies on a vendor-fulfillment model to enable next-day and midnight delivery options. The hiring mix—concentrated in marketing and design roles—reflects a growth strategy anchored in demand generation and brand presence rather than platform infrastructure.

HeadquartersGurgaon, Haryana

Company Size51–200 employees

Founded2010

Hiring MarketsIndia, Australia

Frequently Asked Questions

What tech stack does FlowerAura use?

FlowerAura's stack centers on Drupal and PHP for the web platform, MySQL for databases, and HTML/CSS for frontend. Marketing tools include Adobe Campaign, CleverTap, and WebEngage for customer engagement. Design workflows run on Adobe Photoshop, Illustrator, and InDesign.

Where is FlowerAura hiring?

FlowerAura is actively recruiting in India and Australia. The majority of the workforce is based in India, where the company is headquartered in Gurgaon.