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Fleet Feet Tech Stack

Multi-location running specialty retailer with 280+ stores nationwide

Retail Carrboro, NC 1,001–5,000 employees Founded 1976 Privately Held

Fleet Feet operates a national network of 280+ running specialty stores (mix of company-owned and franchise) with 1,000+ employees and is actively hiring across sales and marketing roles. The tech stack is conventional retail—NetSuite for commerce, Tableau/Power BI for analytics, Google Workspace for operations—but pain points reveal friction in financial process automation and data integration into NetSuite, suggesting the company is working to modernize backend operations to keep pace with franchise scaling.

Tech Stack 21 technologies

Core StackCanva NetSuite Tableau Power BI Google Analytics Oracle ClickUp Microsoft Office Google Workspace Oracle EPM Excel SQL Google Docs Google Sheets Instagram Meta TikTok YouTube Google Search Console Semrush

What Fleet Feet Is Building

Challenges

  • Improving financial process efficiency
  • Integrating data into netsuite
  • Improving financial processes and reporting
  • Balancing near-term performance with long-term brand building
  • Build and grow talent bench
  • Revamp performance review process
  • Inconsistent kpis across departments
  • Ensuring accurate financial outlooks
  • Churn prevention
  • Optimizing system workflows

Active Projects

  • Social media and website content coordination
  • Community event promotion
  • Foam rolling workshop
  • Returns management
  • Community outreach events
  • Full-funnel paid media strategy
  • Vendor co-op programs
  • Test-and-learn pilots
  • Learning strategy development
  • Leadership development

Hiring Activity

Accelerating400 roles · 210 in 30d

Department

Sales
331
Marketing
35
Ops
21
Operations
3
Finance
2
Healthcare
2
Support
2
Data
1

Seniority

Junior
315
Mid
46
Manager
24
Senior
10
Lead
3
Director
2
VP
1

Notable leadership hires: Head Coach

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About Fleet Feet

Fleet Feet is a privately held running specialty retailer founded in 1976 and headquartered in Carrboro, NC. The company operates over 280 locations across the United States, serving runners through in-store experiences and community programming. Core services include shoe fitting, sports bra fitting, beginner training programs, and apparel sales. The business model spans both company-owned stores and franchise partners. Fleet Feet operates a support team backend handling finance, marketing, and operations for the broader network.

HeadquartersCarrboro, NC
Company Size1,001–5,000 employees
Founded1976
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Fleet Feet use?

NetSuite for commerce/ERP, Tableau and Power BI for analytics, Google Workspace for productivity, Meta/TikTok/Instagram for social, and Semrush for SEO. No recent major technology shifts reported.

How many Fleet Feet locations are there?

Over 280 stores across the United States, comprising both company-owned locations and franchise partners.

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