Multi-location running specialty retailer with 280+ stores nationwide
Fleet Feet operates a national network of 280+ running specialty stores (mix of company-owned and franchise) with 1,000+ employees and is actively hiring across sales and marketing roles. The tech stack is conventional retail—NetSuite for commerce, Tableau/Power BI for analytics, Google Workspace for operations—but pain points reveal friction in financial process automation and data integration into NetSuite, suggesting the company is working to modernize backend operations to keep pace with franchise scaling.
Notable leadership hires: Head Coach
Fleet Feet is a privately held running specialty retailer founded in 1976 and headquartered in Carrboro, NC. The company operates over 280 locations across the United States, serving runners through in-store experiences and community programming. Core services include shoe fitting, sports bra fitting, beginner training programs, and apparel sales. The business model spans both company-owned stores and franchise partners. Fleet Feet operates a support team backend handling finance, marketing, and operations for the broader network.
NetSuite for commerce/ERP, Tableau and Power BI for analytics, Google Workspace for productivity, Meta/TikTok/Instagram for social, and Semrush for SEO. No recent major technology shifts reported.
Over 280 stores across the United States, comprising both company-owned locations and franchise partners.
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