FITOMAT® - Dein Ort für Sport Tech Stack

Franchise-model smart gyms with 24/7 automated fitness access

Wellness and Fitness Services Berlin, BE 201–500 employees Founded 2022 Public Company

FITOMAT® operates a franchise-driven network of unstaffed, automated fitness studios across Germany. The hiring profile—concentrated in sales and marketing with junior-to-director range—reflects a growth-stage franchise operation scaling partner acquisition and new-location launches. Active projects prioritize franchise onboarding, store-opening logistics, and local marketing strategy, while recorded pain points center on partner recruitment, lead conversion, and ad-spend efficiency, indicating friction in both the B2B (franchise partner) and B2C (member acquisition) funnels.

Tech Stack 10 technologies

Core StackAsana Miro HubSpot Google Ads Meta Ads Google Workspace Meta TikTok LinkedIn Pixel

What FITOMAT® - Dein Ort für Sport Is Building

◆Challenges

Acquiring new franchise partners
Expanding franchise network
Accelerating new store openings
Achieving growth targets efficiently
Growing member base
Optimizing ad spend for cpa and roas
Lead conversion
Franchise profitability
High personnel costs
Expanding into spain

▲Active Projects

Franchise partner onboarding
New store opening support
Expansion strategy implementation
Performance review of marketing setups
Strategic measure package development
Service portfolio development
New franchise launch
Local marketing strategy
Process automation monitoring
Studio opening support

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Sales

Marketing

Ops

Seniority

Junior

Director

Manager

Senior

Notable leadership hires: Founder Managing Director

Company intelligence

Find more companies like FITOMAT® - Dein Ort für Sport by tech stack, pain points and active projects

Get started free

About FITOMAT® - Dein Ort für Sport

FITOMAT® is a German fitness franchise operator offering 24/7, staff-free gym studios in smaller towns and secondary markets. Members access automated facilities equipped for strength, cardio, stretching, and free-weight training at any time. The company functions as a franchisor, recruiting and supporting local franchise partners to open and run branded studios. Founded in 2022 and headquartered in Berlin, FITOMAT® employs 201–500 staff. The tech stack is light—Google Workspace, Asana, HubSpot, and standard ad platforms (Google Ads, Meta, TikTok, LinkedIn)—reflecting an operations and marketing-focused business model rather than a technology-intensive one.

HeadquartersBerlin, BE

Company Size201–500 employees

Founded2022

Hiring MarketsGermany, Pakistan

Frequently Asked Questions

Where is FITOMAT® headquartered?

Berlin, Germany. The company was founded in 2022 and is classified as a public company with 201–500 employees.

What is FITOMAT® working on?

Current priorities include franchise partner onboarding, new store opening support, expansion strategy implementation, and local marketing strategy optimization. The company is also developing service portfolio offerings and process automation capabilities.