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Fitness Cartel Australia & New Zealand Tech Stack
Fitness franchise network expanding across ANZ with 24/7 clubs, apparel, and wellness services
Fitness Cartel operates a multi-brand fitness franchise business across Australia and New Zealand, targeting 60 clubs by late 2029 with ancillary revenue streams (apparel, supplements, spa services). The hiring surge — 33 roles in the last 30 days across healthcare, ops, and fitness — reflects aggressive club expansion and pre-sales infrastructure buildout. Their tech stack is lean (WordPress, Google Ads, MailChimp, Analytics) and marketing-focused, signaling a growth model driven by paid acquisition and SEO rather than proprietary tech.
Tech Stack 11 technologies
Core StackGoogle Ads WordPress MailChimp Google Analytics Canva Adobe Creative Cloud Meta TikTok Ads Google Search Console Linktree Excel
What Fitness Cartel Australia & New Zealand Is Building
◆Challenges
- Expanding club network
- Expanding membership base
- Launching new club
- Increasing brand visibility across multiple brands
- Optimizing paid advertising for growth
- Boosting organic traffic and lead generation
- Member growth
- Expanding to 60+ clubs
- Increasing pt revenue
- Supporting growth compliance
▲Active Projects
- Launch new club
- Pre-sales team
- Pre-sales campaign
- 8-week challenge
- Performance marketing across multiple brands
- Seo strategy implementation and audits
- A/b testing and audience segmentation
- Hiit class scheduling
- Lead psychosocial risk initiatives and wellbeing integration
- Deliver whs capability uplift across leaders and franchise operators
Hiring Activity
60 roles · 35 in 30d
Department
Seniority
Company intelligence
