Multi-unit restaurant operator scaling breakfast-brunch concept across the US
First Watch operates a 10,000+ employee restaurant chain focused on breakfast, brunch, and lunch. The company is in expansion mode—97 operational roles posted in the last 30 days, nearly all manager-level—while grappling with core operational challenges: POS system integrity, recruiting restaurant management, and bridging disconnected front-of-house and back-of-house operations. The tech stack (ADP, UKG, Workday, Smartsheet) reflects standard enterprise HR and finance tooling, but the hiring velocity and pain-point focus on management recruitment suggest First Watch is building out middle management faster than their systems can support.
Notable leadership hires: Director of Operations
First Watch is a publicly traded restaurant operator headquartered in Bradenton, Florida, with 10,000+ employees. The company operates a casual dining concept centered on breakfast, brunch, and lunch offerings, emphasizing fresh ingredients and daily menu rotations. Active projects include implementing a five-step service standard, rolling out organizational commitments, and developing management talent pipelines. The organization is in active expansion, with significant recruitment focused on restaurant-level management roles across US locations. Core operational priorities include maintaining POS reliability, hitting sales and profitability targets, and standardizing management practices across a growing footprint.
ADP, UKG (Ultimate Kronos Group), and Workday for HR and workforce management, supplemented by Smartsheet for project and resource planning.
Bradenton, Florida. The company is a public company founded in 1983, with hiring focused entirely in the United States.
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