FC Dallas Tech Stack

MLS franchise operating youth development and professional soccer operations

Spectator Sports Frisco, Texas 51–200 employees Privately Held

FC Dallas is one of Major League Soccer's 10 original franchises, operating since 1996 with a focus on youth development alongside professional play. The tech stack is primarily productivity and marketing tools (Shopify, Google Ads, NetSuite, Adobe Creative Suite) rather than custom infrastructure — typical for a sports organization scaling operations. Hiring velocity is accelerating across operations, marketing, and sales roles, with a notably high ratio of interns (9 of 22 active roles), signaling either seasonal event staffing or structured youth employment programs aligned with the organization's youth development mission.

Tech Stack 19 technologies

Core StackShopify Google Ads NetSuite Adobe Premiere Pro Canva Adobe Photoshop Google Merchant Center Excel Google Sheets Word Outlook iPhone GPS Microsoft Office PowerPoint Adobe After Effects WhatsApp Instagram X

What FC Dallas Is Building

◆Challenges

Reducing spread of infection
Maintaining health standards
Inventory shrink control
Operational expense management
Customer concern resolution
High-volume staffing and onboarding
Event-day compliance
Reducing injury risk
Optimizing athlete readiness
Group ticket sales growth

▲Active Projects

Website merchandising and digital ad campaigns
On-site content capture during promotional events
Sales and inventory reporting
Sports performance program
Yearly maintenance plan
Stadium event setup
Employee engagement and recognition events
Hr policy implementation
In-store and online promotions
Toyota stadium content

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Ops

Marketing

Sales

Administration

Multimedia

Sports

Finance

Seniority

Intern

Junior

Mid

Senior

Staff

Notable leadership hires: Head of Performance

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About FC Dallas

FC Dallas competes in Major League Soccer as a charter franchise and operates out of Toyota Stadium in Frisco, Texas. Beyond the professional men's team, the organization is recognized internationally for its youth development academy programs and development pathways. The organization is owned by Hunt Sports Group. Current operational focus spans website merchandising, digital marketing campaigns, sports performance programming, stadium event management, and ticket sales — reflected in active hiring across operations, marketing, and sales functions.

HeadquartersFrisco, Texas

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is FC Dallas's tech stack?

Primary tools include Shopify (e-commerce), Google Ads and Google Merchant Center (digital marketing), NetSuite (enterprise resource planning), Microsoft Office suite, and Adobe Creative Suite (video and design). Stack reflects standard business operations for a sports franchise rather than custom software development.

Where is FC Dallas headquartered?

Frisco, Texas. The organization operates out of Toyota Stadium, which also houses the National Soccer Hall of Fame and serves as the primary venue for professional and youth development programs.