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Farmina Tech Stack

Global pet nutrition company with 60+ years of formulation expertise

Food and Beverage Manufacturing Amsterdam 501–1,000 employees Founded 1965 Privately Held

Farmina is a family-owned pet food manufacturer operating four factories across 65+ countries, founded in 1965 and now headquartered in Amsterdam. The company leans heavily on industrial automation (Siemens, Schneider Electric, PROFINET) and classic enterprise tooling (Excel, SAP-adjacent finance workflows), with active hiring concentrated in sales (15 roles) — signaling geographic expansion — while simultaneously running digital transformation initiatives around CRM adoption and marketing automation. Pain points cluster around regulatory compliance (DIAN, accounting risk), quality management, and territorial brand building.

Tech Stack 15 technologies

Core StackGoogle Ads Google Analytics Siemens Meta Ads LinkedIn Ads BambooHR Excel Microsoft Office Schneider Electric TIA Portal Modbus PROFINET PowerPoint

What Farmina Is Building

◆Challenges

Reducing accounting and tax risks
Ensuring dian compliance
Business development in turkey
Optimizing marketing budget
Improving quality management system
Digital transformation in animal health sector
Cost reduction and optimization
Supplier selection and evaluation
Product quality
Expanding brand in territory

▲Active Projects

Seo optimization
Implement internal control policies
Prepare consolidated financial reports
Implementing farmina marketing strategy
Building marketing team
Budget planning and monitoring
Sgqsa improvement analysis
Appcc plan management
Adoption of advanced crm and automation tools
Commercial roadmap execution

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales

15

Marketing

3

Engineering

2

Finance

2

Manufacturing

2

Healthcare

1

HR

1

Ops

1

Seniority

Mid

10

Manager

8

Junior

4

Senior

4

Intern

2

C-Level

1

Notable leadership hires: Chief Financial Officer

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About Farmina

Farmina Pet Foods manufactures and distributes premium pet nutrition products through a global network of consultants and veterinarians. Founded as a livestock feed company in 1965, the business pivoted into companion animal nutrition in 1999 and has since expanded to four manufacturing facilities serving customers in over 65 countries across five continents. The product strategy centers on personalized, science-backed nutrition plans tailored to different life stages and pet health needs. Sales and marketing teams work alongside veterinary consultants to drive adoption and consumer education. The company operates as a privately held enterprise with 501–1,000 employees.

HeadquartersAmsterdam

Company Size501–1,000 employees

Founded1965

Hiring MarketsColombia, Turkey, Romania, Brazil, Italy, Spain, United States, Netherlands

Frequently Asked Questions

What tech stack does Farmina use?

Farmina runs industrial automation platforms (Siemens, Schneider Electric, TIA Portal, PROFINET, Modbus), office productivity tools (Excel, Microsoft Office, PowerPoint), and digital marketing channels (Google Ads, Meta Ads, LinkedIn Ads, Google Analytics). They are actively adopting advanced CRM and marketing automation tools.

Where is Farmina headquartered?

Farmina is headquartered in Amsterdam, Netherlands, and operates four manufacturing facilities globally. The company was founded in Italy in 1965 and now sells in more than 65 countries across five continents.