Regional supermarket chain scaling operations across Brazil with data infrastructure modernization
Extrabom operates a multi-store grocery chain across Brazil with 1,000+ employees and heavy hiring velocity (75 roles in the last 30 days). The tech stack reveals a data-first operations model: Azure Data Factory, Data Lake, and Microsoft Fabric power data pipelines, while Power BI and Direct Lake enable analytics at scale. Pain points around query performance on large datasets and API data integration align with this analytics-first infrastructure choice — the company is automating reporting and compliance monitoring as it scales store count.
Extrabom is a privately held supermarket operator headquartered in Serra, Spain, with primary operations in Brazil. Founded in 2000, the company has grown to become a top regional player in the Brazilian grocery sector, ranking 31st nationally and operating the largest store footprint in Espírito Santo state. The organization operates a traditional retail multi-store model supported by internal manufacturing, logistics, and purchasing functions. Current hiring is concentrated in sales (93 open roles) and operations (46 roles), reflecting growth in store expansion and backend supply-chain scaling.
Microsoft Azure (Data Factory, Data Lake, Fabric), Power BI with Direct Lake, PySpark, Spark SQL, SQL Server, Oracle, MySQL, Google Analytics 4, CleverTap, and Rudderstack for data pipelines and customer analytics.
Store renovation projects, visual communication material installation across locations, and campaign compliance monitoring — aligned with retail expansion and operational scaling.