Regional news publisher with digital-first audience and local advertising focus
San Antonio Express-News operates as a regional publisher balancing legacy print distribution with digital monetization, reaching over 1.1 million adults weekly across print and web. The tech stack—Python, R, Datawravel, ArcGIS, and Salesforce—reveals an analytics-forward newsroom investing in data storytelling and audience insights, while active projects around lead generation and revenue forecasting in Salesforce signal a deliberate pivot toward direct sales engagement with local SMBs to offset print decline.
San Antonio Express-News is a Texas-based regional newspaper and digital publisher serving South Texas since 1865. The organization operates multiple newsrooms (Austin, McAllen, Washington D.C.) and publishes across print, web (mySanAntonio.com), and specialized magazines. The digital property averages 2.7 million unique visitors monthly with 29 million page views, while the print and digital footprint reaches 1.13 million weekly adults. The company operates a subscriber-only premium site (ExpressNews.com) for investigative journalism alongside ad-supported free content. Current hiring focuses on sales, data, and marketing roles, suggesting growth in revenue operations alongside editorial.
mySanAntonio.com averages 2.7 million unique visitors monthly with 29 million monthly page views. Combined print and digital reach 1.13 million adults weekly in the San Antonio market.
The newsroom uses Python, R, Datawrapper, ArcGIS, and QGIS for data analysis and interactive storytelling, supported by Salesforce for sales and revenue operations.
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