Fitness supplement brand scaling manufacturing and DTC marketing across Indonesia
Evolene makes fitness supplements designed for broad consumer accessibility across Indonesia. The hiring mix is heavily weighted toward marketing (19 roles) with active investment in manufacturing and regulatory compliance—a profile typical of a CPG brand scaling production capacity while building direct-to-consumer reach. The project list (product launches, ingredient sourcing, packaging design, pilot trials) and pain points (GMP/BPOM compliance, cost efficiency, low conversion rates) indicate a company managing the friction between manufacturing scale-up and e-commerce performance simultaneously.
Evolene is an Indonesian fitness supplement manufacturer and brand founded in 2019, based in Jakarta Barat. The company develops and markets fitness supplements positioned for accessibility across Indonesia's consumer base. Operations span product development (ingredient sourcing, pilot trials, packaging design), regulatory compliance (GMP and BPOM certification), and direct-to-consumer marketing via social platforms and TikTok Shop. The team of 11–50 employees is concentrated in marketing and operations, reflecting a business model that balances manufacturing oversight with digital sales channels.
Evolene uses SAP for enterprise operations, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) for content production, Google Workspace for collaboration, and advertising platforms (Facebook Ads, Instagram Ads, TikTok Ads, Google Ads, YouTube Ads) for DTC campaigns.
Evolene must maintain GMP (Good Manufacturing Practice) and BPOM (Indonesian pharmaceutical regulator) certification. Compliance with local regulations and managing regulation updates are documented pain points for the business.
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