DTC growth partner specializing in Shopify-first performance marketing
Everything Bagel operates as a performance marketing consultancy focused on direct-to-consumer brands. The tech stack is heavily weighted toward execution (Shopify, TikTok, Instagram, Klaviyo, Google Ads) rather than proprietary tools, suggesting a service-delivery model built on managed campaigns and channel optimization. The hiring mix—eight marketers, one designer, one lifecycle specialist—reflects a growth-services posture centered on paid acquisition and email, not product development.
Notable leadership hires: Creative Director
Everything Bagel is a growth consultancy serving direct-to-consumer brands in the United States. Founded in 2022 and based in Hoboken, NJ, the company positions itself as an operator-driven partner rather than a traditional agency, working across the full customer journey from acquisition to post-purchase engagement. The team handles Shopify store optimization, paid media management (Google Ads, Meta, TikTok), email automation via Klaviyo, landing page design, and influencer partnership coordination. Current internal focus spans workflow documentation, landing page testing, paid media budget management, and marketplace integration across Amazon Seller Central and TikTok Shop.
Everything Bagel specializes in direct-to-consumer growth, covering discovery through post-purchase experience. Core competencies include Shopify optimization, paid media (Google, Meta, TikTok), email marketing via Klaviyo, and influencer partnerships.
The stack centers on DTC platforms: Shopify, TikTok, Instagram, Amazon Seller Central, Klaviyo, Google Ads, and Figma for design. Also uses ChatGPT, Claude, and Jasper for copywriting; Asana for project management.
Everything Bagel is based in Hoboken, NJ. The company was founded in 2022 and is privately held with 11–50 employees.
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