Kitchenware and foodservice manufacturer operating Amazon FBA and direct distribution
Everware International operates as a multi-brand manufacturer and distributor of kitchenware and foodservice products, managing both Amazon FBA fulfillment and direct sales channels. The company is actively implementing SAP Analytics Cloud while leaning heavily on Amazon's advertising and seller infrastructure—a tech footprint that reflects their dual focus on marketplace velocity and internal supply-chain visibility. Current projects center on S&OP process formalization and FBA inventory optimization, addressing documented pain points around supply-chain resilience and ad spend ROI.
Everware International was founded in 2010 by Henry Liu and manages multiple brands including Cangshan Cutlery Company and New Star Foodservice. The company relocated its operations from Southern California to Georgetown, Texas in 2022 to establish manufacturing and distribution facilities. Operations span kitchenware and foodservice product lines sold through both Amazon FBA channels and direct distribution. The organization runs on SAP S/4HANA for core enterprise resource planning and Amazon Seller Central for marketplace management, with growing investments in analytics and S&OP process maturity.
SAP S/4HANA for ERP, SAP Analytics Cloud for reporting, Amazon Seller Central and DSP for marketplace operations, UPS WorldShip for logistics, and Microsoft Office suite for productivity.
Georgetown, Texas, where the company relocated its manufacturing and distribution operations in 2022 from Southern California.
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