Refill-based cleaning and personal care products, plastic-free by design
everdrop manufactures refillable household and personal care products with plastic-free packaging, competing on sustainability and performance. The company is marketing-heavy (10 active roles) while scaling product development and ecommerce—a hiring shape consistent with a DTC brand pushing internationalization and conversion optimization. Current projects span Italy influencer strategy, funnel A/B testing, bundle setup, and new product launches, suggesting the company is moving beyond Germany into European markets.
everdrop designs and sells refillable cleaning products, laundry detergents, dishwasher tabs, and personal care items, all packaged plastic-free. Founded in 2019 and based in Munich, the company operates both B2C (direct-to-consumer via everdrop.de) and B2B (b2b.everdrop.de) channels. The product range covers dishwashing, surface cleaning, laundry, and personal care; the company reports these products have displaced approximately 21 million single-use plastic bottles to date. With 51–200 employees and active hiring across marketing, product, and research, everdrop is currently focused on international expansion, funnel optimization, and product portfolio development.
everdrop uses Shopify for ecommerce, SAP for enterprise resource planning, Tableau for analytics, Google Analytics 4 and Hotjar for site performance, Asana for project management, Emarsys for email marketing, and Meta/Instagram/TikTok for paid acquisition.
Refillable dishwasher tabs, surface cleaners, laundry detergents, bath cleaners, hand wash, deodorant sticks, and other personal care items—all packaged plastic-free with reusable refill systems.