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ESM - Events and Sports Management Tech Stack

Sports coaching, facility management, and event services across the UAE

Spectator Sports Motor City, Dubai 201–500 employees Founded 2004 Privately Held

ESM operates a multi-site sports services network—coaching academies, corporate events, and facility rental—serving over 10,000 participants weekly across 200+ locations. Current operational focus is inward: payroll system migration, data compliance work, and bad-debtor prevention suggest scaling friction in back-office infrastructure. Marketing and app-retention initiatives are gaining traction alongside expansion into Saudi Arabia and a new masters program vertical.

Tech Stack 10 technologies

Core StackAdobe Premiere Pro Canva Meta TikTok YouTube Google LinkedIn CapCut Photoshop Excel

What ESM - Events and Sports Management Is Building

Challenges

  • Third-party provider compliance
  • Bad debtors prevention
  • Improving payroll automation
  • Data migration
  • Upgrading payroll software
  • Boost app usage and retention
  • Drive academy sign-ups
  • Expanding masters program
  • Growing program enrollment
  • Managing multi-site operations

Active Projects

  • Payroll software upgrade implementation
  • Employee compensation data migration
  • Full-funnel digital campaigns for academy sign-ups and app downloads
  • Integrated content calendar for academy and app initiatives
  • Acquisition and retention campaigns for app usage
  • Develop marketing material for masters programme
  • Create marketing campaigns for program growth
  • Plan and deliver training sessions for youth and masters squads
  • Establish ksa entity and licensing
  • Oversee academy operations

Hiring Activity

Accelerating8 roles · 7 in 30d

Department

Operations
2
Ops
2
HR
1
Legal
1
Marketing
1
Sports
1

Seniority

Mid
3
Junior
2
Manager
2
Lead
1

Notable leadership hires: Head of Operations

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About ESM - Events and Sports Management

ESM is the UAE's largest independent sports services provider, founded in 2004. The company operates three integrated business lines: coaching academies for youth and adults, event management for corporate clients, and premium facility rental (200+ venues across the region). Weekly enrollment exceeds 10,000 residents. Leadership is actively expanding—establishing operations in Saudi Arabia, launching a masters program, and driving digital adoption through app-based enrollment and marketing campaigns. Headquarters is in Dubai, with hiring extending into the UK and Saudi Arabia.

HeadquartersMotor City, Dubai
Company Size201–500 employees
Founded2004
Hiring MarketsUnited Arab Emirates, United Kingdom, Saudi Arabia

Frequently Asked Questions

What tech stack does ESM use?

Core tools are Meta, TikTok, YouTube, Google, and LinkedIn for marketing and content distribution. Adobe Premiere Pro, CapCut, Photoshop, and Canva for creative production. Excel for data/operations management.

Where is ESM headquartered?

Motor City, Dubai, United Arab Emirates. Founded 2004. Privately held, 201–500 employees.

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