Multi-brand automotive dealership network across Argentina
Grupo Escobar operates official Ford, Volkswagen, and JAC dealerships across Santa Fe and neighboring provinces in Argentina. The tech stack is lean—Excel, SQL, Python, and social media tools—reflecting a sales-driven operation focused on volume and customer satisfaction rather than technical infrastructure. Hiring is concentrated in sales (70% of open roles) with minimal churn, and active projects center on Mercado Libre optimization and digital sales workflows, signaling an attempt to shift customer acquisition online while managing workshop efficiency constraints.
Grupo Escobar is a multi-brand automotive dealership group operating since 1969, now positioned as a regional leader in Ford, Volkswagen, and JAC sales across Argentina. The organization runs physical showrooms and service centers in Santa Fe, Paraná, and Rafaela, supported by dedicated parts e-commerce sites for Ford and Volkswagen inventory. With 201–500 employees, the group emphasizes customer satisfaction and regional market share, though pain points reveal ongoing friction around sales pipeline expansion, workshop operational efficiency, and customer loyalty retention.
Ford dealerships in Santa Fe (Av. Freyre 2257) and Paraná (Almafuerte 1140); Volkswagen in Santa Fe (Av. Freyre 2235) and Rafaela (Av. Zobboli 650); JAC in Santa Fe (Av. Freyre 2924). All locations in Argentina.
Primary tools: Excel, SQL, Python, Word, plus Meta/Instagram/WhatsApp Business for marketing, and Photoshop/Canva/CapCut for content creation. No enterprise CRM or dealership management systems evident in current stack.
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