Empire Today Tech Stack

Direct-to-consumer flooring retailer with same-day in-home sales and next-day installation

Retail Northlake, IL 1,001–5,000 employees Founded 1959 Privately Held

Empire Today operates a shop-at-home flooring model across ~75 U.S. metros, built on Salesforce, Dynamics 365, and a telephony stack (Five9, RingCentral, Avaya, Vonage) that reflects a sales-first operation. The hiring mix is heavily skewed toward junior sales roles (223 of 358 open positions), with acute pain around lead conversion, installer staffing, and operational compliance—signaling scaling friction between demand generation and execution capacity. Active projects in change-order management and installer logistics suggest the company is wrestling with operational complexity as it grows the installation side of the business.

Tech Stack 23 technologies

Core StackSalesforce Dynamics 365 Smartsheet Tableau Google Analytics Optimizely Power BI Looker Microsoft Office Word Excel PowerPoint Outlook Vonage Five9 RingCentral Avaya Adobe Analytics Adobe Target SQL Invoca Siebel WMS

What Empire Today Is Building

◆Challenges

Staffing gaps affecting market performance
Inventory variances
Inventory accuracy issues
Reducing sales overhead
Resource allocation for installation projects
Converting pre-qualified leads
Need experienced installers
Grow installation business
Ensure operational compliance
Material availability and scope alignment

▲Active Projects

Flooring installation
Lvp & carpet installation over pad
Change order management for installation projects
Corporate installation initiatives
Community-based sales toolkit
Training activities to improve customer service scores
Manager review guide activities
Daily customer meetings
Month-end close-out reports
Customer-facing bot development

Hiring Activity

Minimal360 roles · 40 in 30d

Department

Sales

223

Ops

Construction

Logistics

Finance

Support

Marketing

Data

Seniority

Junior

267

Mid

Manager

Lead

Senior

Notable leadership hires: Warehouse Load Lead, Warehouse Receiving Lead

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About Empire Today

Empire Today is the largest direct-to-consumer shop-at-home flooring provider in the United States, operating across approximately 75 metropolitan areas. The company serves both residential and business customers with a product range spanning carpet, laminate, hardwood, vinyl, porcelain, and ceramic tile, backed by in-home design consultation and professional installation. Founded in 1959 with over 3 million satisfied customers, the company operates a 1,001–5,000 person organization headquartered in Northlake, Illinois. Core operations include same-day in-home shopping, next-day installation availability, and a sales team structured around direct customer acquisition and conversion.

HeadquartersNorthlake, IL

Company Size1,001–5,000 employees

Founded1959

Hiring MarketsUnited States, Peru

Frequently Asked Questions

What technology does Empire Today use for sales and customer service?

Empire Today runs Salesforce and Dynamics 365 as core CRM/ERP systems, supported by Five9, RingCentral, and Avaya for telephony; Tableau and Power BI for analytics; and Smartsheet for project management.

Where is Empire Today headquartered?

Empire Today is headquartered in Northlake, Illinois, and operates across approximately 75 of the largest U.S. metropolitan areas with hiring also active in Peru.