ELLOS GROUP Tech Stack

Nordic fashion and home retail platform with Kafka-driven data transformation

Retail Borås, Västra götalands län 501–1,000 employees Founded 1947 Public Company

Ellos Group operates a multi-brand Nordic e-commerce business (Ellos, Jotex, Homeroom, Elpy payment) serving millions of customers across fashion and home furnishings. The tech stack—Kafka, Azure, Microsoft Fabric, SQL Server, Power BI—reveals a data infrastructure in active flux: they're mid-migration from on-premises data warehouse to cloud while building real-time and batch pipelines in parallel. Hiring momentum (7 roles in 30 days, velocity accelerating) concentrates in data and marketing, signaling an organization scaling analytics and assortment optimization to drive profitability.

Tech Stack 11 technologies

Core StackKafka Power BI Google Analytics SQL Server Tableau PLM Microsoft Office Excel Azure Microsoft Fabric Bloomreach

What ELLOS GROUP Is Building

◆Challenges

Migrating legacy on-prem data warehouse to cloud
Optimizing assortment profitability
Delivery precision
Product quality compliance
Automating analysis workflows
Scaling predictive models
Budget and forecast management
Risk identification
Improving measurement of marketing and sales
Process improvement for reporting and data flows

▲Active Projects

New data platform in azure/fabric
Data pipelines for real-time and batch data
Migration from on-prem data warehouse to cloud
Seasonal assortment planning
Market analysis for product decisions
Develop power bi reporting package
Continuous improvement of monitoring and planning
Update abc calculation
Improvement projects for reporting and data flows
Campaign planning and launch support

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing

Data

Product

Finance

Seniority

Senior

Manager

Mid

Lead

Notable leadership hires: Head of Product

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About ELLOS GROUP

Ellos Group is a leading Nordic shopping destination for fashion and home furnishings, with operations across all Nordic countries and selected European markets. The portfolio spans three primary online stores (Ellos, Jotex, Homeroom) plus Elpy, a payment brand. The company targets mid-life women and their families with product offerings focused on sustainability and customer-centric design. With approximately 500 employees and annual sales around SEK 3.5 billion, Ellos Group is a publicly listed company headquartered in Borås, Sweden.

HeadquartersBorås, Västra götalands län

Company Size501–1,000 employees

Founded1947

Hiring MarketsSweden

Frequently Asked Questions

What tech stack does Ellos Group use?

Kafka, Azure, Microsoft Fabric, SQL Server, Power BI, Tableau, Bloomreach, PLM, Google Analytics, and Microsoft Office suite. The stack emphasizes cloud data infrastructure and business intelligence tooling.

Is Ellos Group migrating data infrastructure?

Yes. Active projects include migration from on-premises data warehouse to Azure/Microsoft Fabric, with parallel work on real-time and batch data pipelines. This is listed as a key pain point.