EduFund Tech Stack

Education investment app for Indian parents planning tuition costs

Financial Services Ahmedabad 11–50 employees Founded 2020 Privately Held

EduFund is a fintech app helping Indian parents save and invest for education expenses through mutual funds, digital gold, and education loans. The company is in aggressive sales-led expansion mode—nearly half of active hiring is in sales and regional leadership roles, while projects focus on distributor and sub-broker network scaling. Pain points center on conversion optimization and AUM growth, suggesting the product-market fit exists but distribution and funnel efficiency remain bottlenecks.

Tech Stack 21 technologies

Core StackMongoDB Express React Node.js Next.js React Native Mixpanel Google Analytics Looker JavaScript Figma Adobe Material Design iOS Android UserTesting Hotjar HTML CSS Google Search Console SEMrush

What EduFund Is Building

◆Challenges

Enhancing conversion rates
Expanding distributor network
Drop-offs
Increasing aum growth
Loan distribution optimization
Expanding sub-broker network
Increasing sales volumes
Increasing assets under management
Improving sales conversion
Loan distribution channels

▲Active Projects

Mutual fund distribution expansion
Nfo activation and sip initiatives
App store optimization strategy development
Distributor network expansion
Distributor engagement programs
Sub-broker network development
Diversified asset class sales
Cross-selling education loan and investment customers
Conversion rate optimization for app download pages
Market trend analysis

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Sales

Engineering

Research

Marketing

Finance

Legal

Design

Product

Seniority

Senior

Mid

Manager

Lead

Junior

Principal

Notable leadership hires: Sales Head, Zonal Regional Head, Regional Head, Head of Sales

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About EduFund

EduFund operates a digital investment platform targeting Indian parents who want to plan and fund their children's education. The company offers mutual funds, US market exposure, education loans, and digital gold alongside investment advisory services. Founded in 2020 and based in Ahmedabad, the 11–50 person team is scaling through a distributor and sub-broker network model rather than direct-only channels. Current focus areas include mutual fund product expansion, SIP (systematic investment plan) initiatives, and cross-selling between investment and education loan customers.

HeadquartersAhmedabad

Company Size11–50 employees

Founded2020

Hiring MarketsIndia

Frequently Asked Questions

What is EduFund's tech stack built on?

EduFund uses a modern JavaScript-first stack: Node.js and Express for backend, React and Next.js for web, React Native for iOS/Android apps. Analytics powered by Mixpanel and Google Analytics; design tools include Figma and Material Design. Data stored in MongoDB.