School ERP and social media marketing platform for K-12 institutions
Educase builds a dual-surface product: a school management system (ERP) handling attendance, fees, and admissions, plus in-house social media marketing services. The tech stack is lightweight Node.js + React + MongoDB with video production tools (Adobe Premiere, After Effects, Final Cut Pro), reflecting a service-heavy business model. Current hiring is heavily weighted toward junior sales and engineering roles across a 16-person team, suggesting early-stage growth momentum in a market with high churn risk — schools are price-sensitive and often sticky once integrated.
Notable leadership hires: Lead Generation Executive
Educase operates a B2B SaaS platform targeting schools and preschools across India. The company offers a bundled service: an in-house ERP system for operational workflows (student records, fee collection, reporting) and managed social media marketing (content creation, video production, campaign management, analytics). The founding in 2021 and current 11–50 headcount place them in early scaling phase. Sales-led acquisition drives admissions growth for school customers; the bundled approach creates some lock-in but also operational complexity across two distinct disciplines (systems engineering and marketing services).
Backend: Node.js and Express/NestJS. Frontend: React and React Native. Database: MongoDB. Video/design: Adobe Premiere Pro, After Effects, Photoshop, and Final Cut Pro.
Multi-tenant SaaS architecture, scalable Node.js backend systems, React/React Native frontend expansion, and white-label app deployment. Key challenges include scaling multi-tenant infrastructure, data handling, and real-time workflows.
Other companies in the same industry, closest in size