Natural pet food brand scaling retail distribution across Europe
Edgard & Cooper manufactures natural cat and dog food sold through e-commerce and retail channels across Europe. The company is sales-led (102 of 134 open roles) and heavily weighted toward junior hiring, indicating rapid front-line expansion. Active projects center on Amazon FBA strategy, retail channel activation, and forecasting—suggesting a shift from pure D2C toward omnichannel retail, particularly pet stores and supermarkets.
Notable leadership hires: Product & Science Lead
Edgard & Cooper produces fresh, meat-based pet food for dogs and cats using natural ingredients, sold under a sustainability-focused brand positioning. Founded in 2014, the company operates from Belgium and serves customers across Europe through direct-to-consumer, Amazon, and in-store retail channels. The product range spans complete nutritional recipes for both species. Operations rely on SAP for supply-chain and financial management, Shopify for e-commerce, and Amazon Seller Central for marketplace distribution. Current priorities include expanding retail shelf presence, managing SKU complexity, and improving demand forecasting across multiple sales channels and geographies.
Microsoft Office, SAP (S/4HANA and Sales Cloud), Shopify, Amazon Seller Central, Power BI, Notion, and Intercom. Primarily enterprise resource planning and sales/commerce tools.
Product (2 open roles) and data (2 roles) have minimal hiring. Leadership includes a Product & Science Lead position, but the organization is predominantly sales and marketing focused.
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