edamama Tech Stack

O2O parenting marketplace scaling social commerce across TikTok and Shopee

Retail National Capital Region 201–500 employees Founded 2020 Privately Held

edamama operates an online-to-offline platform for parents, selling through TikTok Shop, Shopee, and Lazada while running direct-to-consumer campaigns via Meta and TikTok. The tech stack is almost entirely marketing and social-commerce infrastructure (no backend platform languages visible), paired with a sales-heavy hiring mix (18 of 33 open roles) and projects focused on live selling, creator programs, and retention — pointing to a commerce-first, influencer-led growth strategy rather than product-platform development.

Tech Stack 15 technologies

Core StackGoogle Analytics Adobe Creative Cloud Figma Word Excel Meta Google TikTok Shopee Meta Ads Manager TikTok Ads Manager Shopee Ads TikTok Shop MoEngage Google Workspace

What edamama Is Building

◆Challenges

Optimizing campaign effectiveness
Lifetime value
Cost efficiency in procurement
Achieving sales targets
Expanding retail footprint
Aligning hr policies with business objectives
Paid acquisition optimization across platforms
Creator and affiliate program scaling
Gmv growth on tiktok shop
Compliance with regulations

▲Active Projects

Tiktok shop growth strategy
Live selling campaigns
Crm strategy across multiple touchpoints
Creator and affiliate program scaling
Cross-sell and upsell initiatives
Retention and loyalty programs
Employee engagement and wellbeing initiatives
Living product database
Shopee & lazada growth initiatives
Cross-sell upsell retention strategies

Hiring Activity

Decelerating35 roles · 9 in 30d

Department

Sales

Marketing

Legal

Support

Finance

Ops

Product

Seniority

Mid

Junior

Senior

Manager

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About edamama

edamama is an online-to-offline parenting marketplace founded in 2020, headquartered in the National Capital Region of the Philippines. The company sells parenting and family products through social-commerce channels (TikTok Shop, Shopee, Lazada) and direct campaigns, serving parents and families in the Philippines. Current operational focus spans live-selling campaigns, creator and affiliate partnerships, multi-channel CRM, and marketplace growth initiatives across TikTok and Shopee. The team is 201–500 employees with active hiring concentrated in sales and marketing roles.

HeadquartersNational Capital Region

Company Size201–500 employees

Founded2020

Hiring MarketsPhilippines

Frequently Asked Questions

What social commerce platforms does edamama sell on?

edamama sells on TikTok Shop, Shopee, and Lazada. The company is actively growing TikTok Shop and running Shopee & Lazada expansion initiatives, with live-selling campaigns and ads management across Meta Ads Manager, TikTok Ads Manager, and Shopee Ads.

What is edamama's current business focus?

edamama is prioritizing TikTok Shop growth, live-selling campaigns, creator and affiliate program scaling, and retention/loyalty programs. Additional initiatives include cross-sell and upsell strategies, multi-touchpoint CRM, and marketplace expansion on Shopee and Lazada.