E

ECCO Products Tech Stack

Permeable outdoor grid systems and green roof solutions across Europe

Wholesale Building Materials Merelbeke, East Flanders 11–50 employees Founded 2010 Privately Held

ECCO Products manufactures water-permeable gravel grids, grass grids, and green roof systems for the European construction and landscaping market. The stack is sales-and-marketing-focused (Odoo, Google/Meta/LinkedIn Ads, Power BI) with active projects around data unification and full-funnel advertising—a pattern suggesting the company is maturing from product-led growth into data-driven demand generation. Hiring is concentrated in sales (9 roles) and finance (4), pointing toward geographic expansion and operational scaling.

Tech Stack 10 technologies

Core StackGoogle Ads LinkedIn Ads Power BI Adobe Creative Cloud Meta Pinterest TikTok Google Analytics 4 Odoo Excel

What ECCO Products Is Building

◆Challenges

Improving conversions
Inventory turnover monitoring
Expanding into new markets
Cross-department data alignment
Optimizing roi
Scaling campaigns
Acquiring new customers in german-speaking countries
Process inefficiencies
Unified data truth
Reducing order errors

▲Active Projects

Build data-driven organization
Full-funnel advertising framework
Marketing automation improvement
Acquiring new customers in german-speaking countries
Financial forecasting
Product launch
Trade show participation
Marketing campaign coordination
Unifying data across departments

Hiring Activity

Steady20 roles · 7 in 30d

Department

Sales

9

Finance

4

Marketing

3

Design

2

Support

1

Seniority

Mid

16

Junior

3

Company intelligence

Find more companies like ECCO Products by tech stack, pain points and active projects

Get started free

About ECCO Products

ECCO Products is a Belgium-based manufacturer of permeable outdoor building systems, including gravel grids, grass grids, and green roof infrastructure. Founded in 2010, the company operates at 11–50 employees and distributes across Europe. The product portfolio serves landscapers, contractors, and construction firms seeking sustainable outdoor solutions. Current initiatives focus on market expansion into German-speaking regions, cross-departmental data alignment, inventory optimization, and conversion improvement—core operational challenges for a mid-sized B2B materials business scaling distribution.

HeadquartersMerelbeke, East Flanders

Company Size11–50 employees

Founded2010

Hiring MarketsBelgium, Netherlands, France

Frequently Asked Questions

What tech stack does ECCO Products use?

The company uses Odoo for operations, Google Analytics 4 and Power BI for analytics, Google Ads and Meta/Pinterest/TikTok/LinkedIn for paid marketing, and Adobe Creative Cloud for design.

What is ECCO Products working on?

Active projects include building a data-driven organization, implementing full-funnel advertising, improving marketing automation, expanding into German-speaking markets, financial forecasting, and unifying data across departments.