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Easol Tech Stack

All-in-one booking and payment platform for experience businesses

IT Services and IT Consulting London, London 11–50 employees Founded 2018 Privately Held

Easol is a SaaS platform for selling and managing experiences (tours, classes, events) directly through a merchant's own website. The stack—Ruby on Rails, PostgreSQL, Redis, Hotwire—reflects a pragmatic, performance-focused backend built for real-time bookings and payments. Active hiring across engineering, sales, and support, with leadership gaps in product and ops, suggests a growth-stage company scaling to handle both platform maturity and creator acquisition, two pressures evident in their pain-point backlog.

Tech Stack 15 technologies

Core StackZendesk HubSpot Ruby on Rails PostgreSQL Redis Cloudflare Ruby Figma Tailwind CSS Google LinkedIn Meta WhatsApp Google Analytics 4 Hotwire

What Easol Is Building

◆Challenges

Performance bottlenecks
Scaling applications
Acquisition of new creators
Pipeline generation
Growth targets
Ticketing and event management issues
Acquiring new creators
Expanding platform adoption
Integration with creator operations
Lead management inefficiencies

▲Active Projects

Customized demos and proofs-of-concept
Full-stack systems integration with creator operations
Full-funnel performance marketing
Abm program ownership
Seo strategy
Full-stack systems to accelerate learning
Ai-centric workflow integration
Pipeline hygiene improvement
Architecting next generation of easol
Building ai-centric workflows

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Engineering

3

Sales

3

Support

3

Marketing

2

Design

1

Ops

1

Product

1

Seniority

Senior

5

Manager

4

Mid

3

Junior

1

Lead

1

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About Easol

Easol provides an all-in-one booking, payment, and marketing platform for experience businesses—tours, workshops, events, and similar offerings. Merchants sell directly from their own website rather than through third-party marketplaces, retaining customer relationships and margin. The platform handles booking flows, payment processing, customer communication, and basic marketing analytics. Founded in 2018, Easol operates from London with 11–50 employees and is hiring in the UK and Canada, with particular focus on engineering and sales roles to support creator acquisition and platform adoption.

HeadquartersLondon, London

Company Size11–50 employees

Founded2018

Hiring MarketsUnited Kingdom, Canada

Frequently Asked Questions

What tech stack does Easol use?

Ruby on Rails, PostgreSQL, Redis, Hotwire for the backend; Tailwind CSS and Figma for frontend and design; Cloudflare for infrastructure; HubSpot, Google Analytics 4, and Zendesk for business operations.

What challenges is Easol focused on?

Key pain points include performance bottlenecks and scaling applications, acquiring new creators, pipeline generation, lead management inefficiencies, and integrating with creator operations workflows—evident in current project focus on AI-centric workflows and systems integration.