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Cirkul Tech Stack

Direct-to-consumer reusable water bottle system with cartridge-based flavoring

Food and Beverage Manufacturing Tampa, Florida 501–1,000 employees Founded 2016 Privately Held

Cirkul manufactures a reusable water bottle + cartridge system positioned as an alternative to single-use bottled beverages. The tech stack reveals a manufacturing-first operation (Keyence industrial controls, PLC/HMI systems, CCTV) paired with direct-to-consumer digital channels (Shopify, TikTok Shop, Gorgias support). Active hiring skews heavily toward manufacturing (8 roles) and operations, with concurrent projects in social commerce and RTD beverage expansion—signaling a company scaling production capacity while testing adjacent CPG categories.

Tech Stack 17 technologies

Core StackShopify Google Workspace Microsoft Office Meta Instagram TikTok TikTok Shop YouTube Keyence Excel PLC HMI Gorgias Shipstation Google Sheets CCTV Google Docs

What Cirkul Is Building

◆Challenges

Reducing downtime
Ensuring compliance with fda
Inventory discrepancies
Sustainable innovations
Retention and engagement
Accelerating retail growth
Launching rtd beverages
Optimizing reusable hardware
Performance improvements
Equipment loss elimination

▲Active Projects

Evolving social commerce strategy
Turning content into shoppable media
Building testing roadmaps
Expanding rtd beverage platform
Optimizing reusable hardware business
Channel strategy execution
Manufacturing execution systems development
Reapplication projects
Loss elimination initiatives
Geographic expansion to a western state

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Manufacturing

8

Ops

3

Design

2

Engineering

2

HR

1

Marketing

1

Operations

1

Product

1

Seniority

Mid

9

Junior

6

Senior

4

Manager

2

Director

1

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About Cirkul

Cirkul produces a reusable water bottle with proprietary cartridge technology that adds flavor and personalization without single-use plastic. Founded in 2016 and based in Tampa, Florida, the company operates end-to-end US manufacturing and sells primarily through direct-to-consumer digital channels. The business model centers on the bottle as a durable platform—consumers purchase cartridges as repeating consumables—supported by claims of 250M+ plastic bottles avoided since 2018. Current operations include manufacturing, fulfillment logistics (ShipStation), customer support (Gorgias), and emerging work on ready-to-drink (RTD) beverages, geographic expansion, and social commerce integration.

HeadquartersTampa, Florida

Company Size501–1,000 employees

Founded2016

Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What is Cirkul's tech stack?

Cirkul uses Google Workspace, Shopify (eCommerce), ShipStation (logistics), Gorgias (customer support), and manufacturing systems including Keyence controls, PLC, and HMI. Social commerce channels include TikTok Shop, Instagram, and YouTube.

Where is Cirkul headquartered?

Cirkul is headquartered in Tampa, Florida. The company operates end-to-end US-based manufacturing and is currently hiring in the United States and United Kingdom.