Creative event platform scaling from techno parties to branded experiences
drink&paint runs experiential events across Germany, with a marketing-dominant org (13 of 17 hires) focused on paid social acquisition and content production. The hiring velocity and active projects signal aggressive scaling: they're automating internal workflows, developing B2B event segments, and building systematic campaign structures—moving from single-format events toward a repeatable, multi-channel event business. Pain points cluster around process efficiency and coordination, suggesting infrastructure is outpacing operational maturity.
Notable leadership hires: Head of Marketing, Head of Operations
drink&paint organizes creative social events across Germany, anchored by their original techno&paint format that combines music with live painting. Founded in 2023 and based in Köln, the company is expanding beyond their core offering into branded partnership events and B2B event segments. They operate with a small, marketing-focused team split between acquisition and operations, using HubSpot for CRM, Notion for internal tooling, and a suite of paid social channels (Meta Ads, TikTok, Pinterest Ads) for customer acquisition. Current priorities include process automation, improved event coordination systems, and customer support professionalization.
HubSpot (CRM), Notion (internal workspace), and a full paid-social suite: Meta Ads, Google Ads, Pinterest Ads, TikTok. Content production uses Canva and CapCut.
B2B event segments, paid-channel campaign launches, social media brand building (Instagram/TikTok), process automation for event operations, and systematic event coordination infrastructure.
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