DreamLand Tech Stack

Belgian toy and leisure retailer modernizing customer data and sales operations

Retail Genk, Limburg 51–200 employees Founded 2001 Public Company

DreamLand operates a 51–200 person retail business across toy, multimedia, and school supplies in Belgium and the Netherlands. The tech stack is lightweight (Excel, Office, Salesforce, Klaviyo, Mailchimp) but the project list reveals deeper transformation: a customer data platform, 360° profiling, ERP invoicing, and loyalty program work alongside pain points around cash-flow management and sales optimization. Hiring velocity is accelerating, with a 4:2:2 sales-to-data-to-marketing ratio suggesting a shift toward data-driven retail operations.

Tech Stack 14 technologies

Core StackKlaviyo Salesforce Mailchimp Google Analytics Excel Word Outlook Meta TikTok Google Search Console Hotjar SEMrush Screaming Frog Ahrefs

What DreamLand Is Building

◆Challenges

Cash and goods flow management
Optimizing sales results
Sales optimization
Expanding logistics operations
Integrating data streams across systems
Improving email marketing performance
Optimizing sales activities

▲Active Projects

Erp invoicing
Inventory counting
Order processing
Customer data platform
Loyalty program
Email marketing campaigns
Marketing automation flows
Social advertising campaigns
Cdp implementation
360° customer profiling

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Sales

Data

Marketing

Logistics

Seniority

Manager

Mid

Junior

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About DreamLand

DreamLand is a Belgian public company founded in 2001, operating retail locations for toys, multimedia, school supplies, and leisure goods. The company was previously known as ToyChamp. Headquarters are in Genk, Limburg, with operations spanning Belgium and the Netherlands. The 51–200 person organization is structured around sales, data, marketing, and logistics functions. Current initiatives center on ERP and inventory management, customer data consolidation (CDP), email and social marketing automation, and loyalty program development.

HeadquartersGenk, Limburg

Company Size51–200 employees

Founded2001

Hiring MarketsNetherlands, Belgium

Frequently Asked Questions

What tech stack does DreamLand use?

DreamLand uses Microsoft Office (Excel, Word, Outlook), Salesforce for CRM, Klaviyo and Mailchimp for email marketing, Meta and TikTok for social advertising, and Google Analytics plus SEMrush and Ahrefs for search and SEO analysis.

What is DreamLand working on?

DreamLand is implementing a customer data platform, 360° customer profiling, ERP invoicing, inventory management, loyalty programs, and marketing automation workflows across email and social channels to optimize sales and customer engagement.