Senior living operator managing 35,000+ units across 350 communities in 40 states
Discovery Senior Living operates the largest privately held senior-living portfolio in the U.S., spanning independent living, assisted living, and memory care across nearly 350 communities. The hiring mix is heavily operations and healthcare-focused (735 of 856 active roles), with junior-level dominance and minimal sales/marketing coverage—reflecting an asset-heavy, operations-driven business model. The company is adopting Google's analytics and advertising stack while phasing out legacy property-management software, signaling modernization of its marketing and performance-tracking capabilities.
Notable leadership hires: Assistant Director Nursing, Director of Sales, Activity Director, Health and Wellness Director, Executive Director
Discovery Senior Living develops, builds, and operates senior-living communities across the United States, managing a portfolio of nearly 35,000 units in 350+ properties spanning 40 states. The company operates through multiple regional brands, including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, and others. With over 17,000 employees, Discovery serves independent-living, assisted-living, and memory-care segments. Core operational challenges center on occupancy rates, budget and staffing management, and compliance with federal, state, and local regulations governing senior care and safety standards.
Discovery operates nearly 350 communities with approximately 35,000 units across 40 U.S. states, making it the largest privately held senior-living operator in the country.
Discovery uses Yardi Voyager and Yardi for property management, HubSpot and Salesforce Marketing Cloud for CRM and marketing automation, Power BI and Looker Studio for analytics, and is actively adopting Google Analytics 4, Google Ads, and Google Tag Manager.
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