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Discovery Senior Living Tech Stack

Senior living operator managing 35,000+ units across 350 communities in 40 states

Real Estate Bonita Springs, FL 10,001+ employees Privately Held

Discovery Senior Living operates the largest privately held senior-living portfolio in the U.S., spanning independent living, assisted living, and memory care across nearly 350 communities. The hiring mix is heavily operations and healthcare-focused (735 of 856 active roles), with junior-level dominance and minimal sales/marketing coverage—reflecting an asset-heavy, operations-driven business model. The company is adopting Google's analytics and advertising stack while phasing out legacy property-management software, signaling modernization of its marketing and performance-tracking capabilities.

Tech Stack 32 technologies

Core StackPower BI HubSpot Canva Mailchimp Klaviyo WordPress JavaScript .NET Node.js Word Excel Microsoft Office Outlook Windows Yardi Voyager Concur SQL PowerPoint Citrix ShareFile Dropbox HubDB Yardi Looker Studio Salesforce Marketing Cloud HTML/CSS HTML CSS
AdoptingGoogle Ads Google Tag Manager Google Analytics 4 Google Search Console Microsoft Advertising
ReplacingYardi

What Discovery Senior Living Is Building

Challenges

  • Occupancy and revenue goals
  • Compliance with dementia care regulations
  • Cost control
  • Compliance with safety standards
  • Achieving occupancy targets
  • Increasing occupancy rates
  • Budget compliance
  • Compliance with federal, state and local laws
  • Budget and staffing management
  • Controlling food costs

Active Projects

  • Community marketing initiatives
  • Sales playbook execution
  • Competitive market analysis
  • Menu development
  • Special events and themed meals
  • Fire safety and disaster preparedness procedures
  • Increase community occupancy
  • Community lead generation
  • Resident activity development
  • Preventative maintenance program

Hiring Activity

Steady850 roles · 330 in 30d

Department

Ops
400
Healthcare
335
Sales
34
Operations
19
Marketing
13
Support
12
Finance
8
Hospitality
5

Seniority

Junior
569
Mid
145
Director
80
Senior
22
Lead
14
Manager
13
Intern
3
Staff
1

Notable leadership hires: Assistant Director Nursing, Director of Sales, Activity Director, Health and Wellness Director, Executive Director

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About Discovery Senior Living

Discovery Senior Living develops, builds, and operates senior-living communities across the United States, managing a portfolio of nearly 35,000 units in 350+ properties spanning 40 states. The company operates through multiple regional brands, including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, and others. With over 17,000 employees, Discovery serves independent-living, assisted-living, and memory-care segments. Core operational challenges center on occupancy rates, budget and staffing management, and compliance with federal, state, and local regulations governing senior care and safety standards.

HeadquartersBonita Springs, FL
Company Size10,001+ employees
Hiring MarketsUnited States, Canada

Frequently Asked Questions

How many senior living communities does Discovery Senior Living operate?

Discovery operates nearly 350 communities with approximately 35,000 units across 40 U.S. states, making it the largest privately held senior-living operator in the country.

What is Discovery Senior Living's tech stack?

Discovery uses Yardi Voyager and Yardi for property management, HubSpot and Salesforce Marketing Cloud for CRM and marketing automation, Power BI and Looker Studio for analytics, and is actively adopting Google Analytics 4, Google Ads, and Google Tag Manager.

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