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Dicker Data Tech Stack

ASX-listed IT distributor serving 8,000+ resellers across Australia and New Zealand

IT Services and IT Consulting Kurnell, NSW 501–1,000 employees Founded 1978 Public Company

Dicker Data is Australia's only publicly listed IT distributor, moving $3.3B+ in annual revenue across hardware, software, and cloud solutions for regional resellers. The hiring mix is heavily weighted toward sales (14 of 21 roles) at manager level, with active projects centered on Cohesity and Adobe pipeline expansion—suggesting aggressive vendor concentration plays alongside margin pressure from inventory optimization challenges.

Tech Stack 13 technologies

Core StackAdobe Creative Cloud Cisco Dynamics 365 Cohesity Citrix ShareFile Citrix Microsoft Office Adobe Acrobat Adobe Firefly Pure Storage Microsoft 365 Azure Excel

What Dicker Data Is Building

Challenges

  • Achieving gross margin targets
  • Expanding vendor pipeline
  • Managing renewal pipelines
  • Optimizing stock position
  • Reducing aged inventory issues
  • Increasing pipeline and revenue
  • Removing technical barriers
  • Optimising revenue while minimising stock risk
  • Streamlining vendor operations
  • Expanding adobe sales through channel partners

Active Projects

  • Grow cohesity business across australia and nz
  • Expand cohesity pipeline
  • Territory growth plans
  • Go-to-market strategy development
  • Pricing program management
  • Qbr preparation
  • Grow adobe sales through channel partners
  • Build go-to-market strategies for partners
  • Deliver product demonstrations and training
  • Product bundles

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Sales
14
Product
4
Ops
2
Design
1

Seniority

Manager
12
Mid
7
Junior
1
Senior
1
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About Dicker Data

Founded in 1978 and headquartered in Kurnell, NSW, Dicker Data operates as the primary value-added distributor connecting global tier-one technology vendors with over 8,000 reseller partners across Australia and New Zealand. The company expanded significantly following its 2014 acquisition of Express Data and now maintains a team of roughly 890 staff. Core services include hardware and software distribution, drop shipment logistics, cloud configuration, and vendor go-to-market support. The business model relies on managing vendor relationships, reseller enablement, and inventory optimization to sustain margins in a competitive regional market.

HeadquartersKurnell, NSW
Company Size501–1,000 employees
Founded1978
Hiring MarketsAustralia

Frequently Asked Questions

What is Dicker Data's tech stack?

Primary tools include Cohesity (backup/storage), Citrix (ShareFile, access), Microsoft (Office, 365, Azure, Dynamics 365), Cisco, Pure Storage, and Adobe (Creative Cloud, Acrobat, Firefly).

Where is Dicker Data headquartered?

Kurnell, NSW, Australia. The company is ASX-listed (DDR) and operates across Australia and New Zealand.

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