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Diablo/Freud Tools Tech Stack

Premium cutting tools and abrasives for contractors, woodworkers, and industrial users

Building Materials High Point, NC 1,001–5,000 employees Privately Held

Diablo/Freud Tools manufactures cutting tools, abrasives, and power tool accessories across wood, metal, and concrete applications. The hiring surge—9 roles posted in the last 30 days across sales, marketing, and product—combined with active projects around dealer strategies, digital campaigns, and SEO roadmap work, signals a push to strengthen market reach and online visibility. Stack focus on Adobe Creative Cloud and video tools (Premiere Pro, Cinema 4D, Final Cut Pro) reflects heavy investment in content production for brand positioning.

Tech Stack 17 technologies

Core StackAdobe Creative Cloud Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Power BI Adobe Adobe After Effects Final Cut Pro Cinema 4D 3ds Max Outlook PowerPoint Word Excel Teams TikTok YouTube

What Diablo/Freud Tools Is Building

◆Challenges

Improving seo performance
Consistent sales numbers
Grow within budget

▲Active Projects

Develop sales strategies for key dealers
Train and coach other territory managers
Manage trade shows
Multi-channel digital campaigns
World-class communications for industry leading brands
Style guide development and adobe cloud library updates
Print asset creation using ai platforms
Seo improvement roadmap
Internal-facing campaigns
External-facing content creation

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Sales

11

Marketing

4

Product

2

Communications

1

Design

1

Seniority

Intern

5

Junior

5

Manager

4

Mid

4

Senior

1

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About Diablo/Freud Tools

Diablo/Freud Tools is a privately held manufacturer of cutting tools, abrasives, and power tool accessories with 1,001–5,000 employees based in High Point, North Carolina. The company operates two brands: Diablo Tools targets professional contractors and remodelers, while Freud Tools serves elite woodworkers and industrialists. A key competitive advantage is in-house production of proprietary carbide compounds—TiCo™ (titanium-cobalt blend) and Cermet II (ceramic-metallic blend)—enabling custom tool design for specific material applications. Product lines span saw blades, drill bits, router bits, abrasives, and shaper cutters. Sales operations are dealer-centric, supported by trade shows and direct territory management.

HeadquartersHigh Point, NC

Company Size1,001–5,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What is Diablo/Freud Tools' tech stack?

Primary tools include Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects), Microsoft Office suite (Outlook, PowerPoint, Excel, Word), Teams, Final Cut Pro, Cinema 4D, 3ds Max, and Power BI for analytics.

What is Diablo/Freud Tools working on?

Active initiatives include dealer sales strategy development, multi-channel digital campaigns, trade show management, SEO performance improvements, content creation using AI platforms, and style guide updates for brand consistency.